![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><path d="M 15.99 7.87 L 15.99 7.995 L 7.995 7.995 L 7.995 0 L 8.121 0 C 8.121 0 8.361 7.027 15.99 7.87 Z M 0 8.122 L 0 7.996 L 7.995 7.996 L 7.995 15.992 L 7.87 15.992 C 7.87 15.992 7.63 8.965 0.001 8.122 Z" fill="rgb(255, 255, 255)" height="15.991794728988253px" id="PDY1OnTk8" width="15.990255754910976px"/><path d="M 15.99 7.87 L 15.99 7.995 L 7.995 7.995 L 7.995 0 L 8.121 0 C 8.121 0 8.361 7.027 15.99 7.87 Z M 0 8.122 L 0 7.996 L 7.995 7.996 L 7.995 15.992 L 7.87 15.992 C 7.87 15.992 7.63 8.965 0.001 8.122 Z" fill="rgb(255, 255, 255)" height="15.991794728988253px" id="fIeHSOmOd" width="15.990255754910976px"/><path d="M 15.99 7.87 L 15.99 7.995 L 7.995 7.995 L 7.995 0 L 8.121 0 C 8.121 0 8.361 7.027 15.99 7.87 Z M 0 8.122 L 0 7.996 L 7.995 7.996 L 7.995 15.992 L 7.87 15.992 C 7.87 15.992 7.63 8.965 0.001 8.122 Z" fill="rgb(255, 255, 255)" height="15.991794728988253px" id="ivmIJv2BH" width="15.990255754910976px"/></svg>)
Branding
Campagne
Production vidéo
WALIBI
It's Print O'Clock
It's Print O'Clock
Branding
Campagne
Production vidéo
Print O'Clock
LES CHIFFRES CLÉS
de comédie, tirées de 500 Go de rushes
de comédie, tirées de 500 Go de rushes
30 secondes
30 secondes
de la gamme personnalisés pour le film
de la gamme personnalisés pour le film
19 produits
19 produits
de tournage, 7 personnages à l'écran
de tournage, 7 personnages à l'écran
1 journée
1 journée
OVERVIEW
Résumé
Print O’Clock voulait marquer les esprits… On a décidé de faire un carton !
Pour sa première campagne de marque, nous avons placé sa gamme au cœur d’une comédie : un pitch qui déraille, un stagiaire qui intervient et des supports personnalisés qui changent tout. Une campagne publicitaire conçue avec PEP’S pour faire de l’imprimeur toulousain un réflexe chez les PME, du premier visionnage à la prochaine commande.
Le constat
L’enjeu
L’angle
Le dispositif
Résumé
Le constat
L’enjeu
L’angle
Le dispositif
PICTURE TOUCH
Faire un carton, jusque dans les mains des clients.
Une campagne d’imprimeur devait aussi s’imprimer. Nous avons prolongé la promesse sur la première de couverture du catalogue — « Cette saison, votre com’ va faire un carton ! » — et dans une box destinée aux meilleurs clients.
Le stagiaire reste aux commandes. Ce qui faisait sourire dans le film devient une invitation à découvrir la gamme, à toucher les produits et à imaginer sa propre communication.
0
0
0
PICTURE TOUCH
Faire un carton, jusque dans les mains des clients.
Une campagne d’imprimeur devait aussi s’imprimer. Nous avons prolongé la promesse sur la première de couverture du catalogue — « Cette saison, votre com’ va faire un carton ! » — et dans une box destinée aux meilleurs clients.
Le stagiaire reste aux commandes. Ce qui faisait sourire dans le film devient une invitation à découvrir la gamme, à toucher les produits et à imaginer sa propre communication.
LES CHIFFRES EN DÉTAIL
de comédie, tirées de 500 Go de rushes
de comédie, tirées de 500 Go de rushes
de comédie, tirées de 500 Go de rushes
de comédie, tirées de 500 Go de rushes
de la gamme personnalisés pour le film
de la gamme personnalisés pour le film
de la gamme personnalisés pour le film
de la gamme personnalisés pour le film
de tournage, 7 personnages à l'écran
de tournage, 7 personnages à l'écran
de tournage, 7 personnages à l'écran
de tournage, 7 personnages à l'écran
8 montages déclinés en 3 formats
8 montages déclinés en 3 formats
8 montages déclinés en 3 formats
8 montages déclinés en 3 formats
du tournage au lancement
du tournage au lancement
du tournage au lancement
du tournage au lancement
Reco créative : audit de marque, concept & script « Le concours »
Go prod, écriture, casting, PPM et prépa technique
Tournage : 1 journée en studio, 2 comédiens + 2 figurants, déco sur mesure
Livraison du spot + 19 déclinaisons, habillage site, emails & social
La rentrée s'imprime : cover du catalogue + box fournisseurs + carte postale
Diffusion & amplification (organique + paid)
Reco créative : audit de marque, concept & script « Le concours »
Go prod, écriture, casting, PPM et prépa technique
Tournage : 1 journée en studio, 2 comédiens + 2 figurants, déco sur mesure
Livraison du spot + 19 déclinaisons, habillage site, emails & social
La rentrée s'imprime : cover du catalogue + box fournisseurs + carte postale
Diffusion & amplification (organique + paid)
Reco créative : audit de marque, concept & script « Le concours »
Go prod, écriture, casting, PPM et prépa technique
Tournage : 1 journée en studio, 2 comédiens + 2 figurants, déco sur mesure
Livraison du spot + 19 déclinaisons, habillage site, emails & social
La rentrée s'imprime : cover du catalogue + box fournisseurs + carte postale
Diffusion & amplification (organique + paid)
NOS AUTRES CASES
Découvrez toutes nos autres réalisations.
CLUIZEL
Social
Content Innovation
Branding
Campagnes
WaRTeK : The Zombie Tribute
CLUIZEL
Social
Content Innovation
Branding
Campagnes
Jojol : New Tech is Loading
CLUIZEL
Social
Content Innovation
Branding
Campagnes
Tikehau : Connect the dots
CLUIZEL
Social
Content Innovation
Branding
Campagnes
WaRTeK : The Zombie Tribute
CLUIZEL
Social
Content Innovation
Branding
Campagnes
Jojol : New Tech is Loading
CLUIZEL
Social
Content Innovation
Branding
Campagnes
Tikehau : Connect the dots
CLUIZEL
Social
Content Innovation
Branding
Campagnes
Walibi : WAAAventuriers d'un jour !
Alors, on bosse ensemble ?
Oui
Non
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