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Campagne
Social Média
WALIBI
Walibi : WAAAnderful Univers
Walibi : WAAAnderful Univers
Campagne
Social Média
Walibi
LES CHIFFRES CLÉS
univers réunis dans la campagne
univers réunis dans la campagne
3
3
film principal
film principal
45 s
45 s
capsules de 15 secondes
capsules de 15 secondes
3
3
SECTEURS
SECTEURS
Parcs & Musées
OVERVIEW
Résumé
Walibi avait trois mondes à faire découvrir. Nous leur avons ouvert une porte.
Avec WAAAnderful, nous avons conçu une campagne publicitaire qui fait entrer les familles dans l’imaginaire de Walibi Rhône-Alpes. Un duo mère-enfant, les codes du cinéma d’aventure et une production PEP’S : donner envie de vivre le parc commence bien avant les tourniquets.
Le constat
L’enjeu
L’angle
Le dispositif
Le résultat
Résumé
Le constat
L’enjeu
L’angle
Le dispositif
Le résultat
PICTURE TOUCH
La porte est devenue le signe de reconnaissance de la campagne.
Conçue pour les prises de vues et les effets visuels, elle traverse le film et les visuels publicitaires. Elle donne une forme simple à la promesse du parc : franchir un seuil, changer de monde. Un élément de décor fait ainsi le lien entre la production et l’identité de campagne.
PICTURE TOUCH
La porte est devenue le signe de reconnaissance de la campagne.
Conçue pour les prises de vues et les effets visuels, elle traverse le film et les visuels publicitaires. Elle donne une forme simple à la promesse du parc : franchir un seuil, changer de monde. Un élément de décor fait ainsi le lien entre la production et l’identité de campagne.
Les stills extraits du film publicitaire ont servi de base à la déclinaison de la campagne. Un dispositif agile : un seul tournage alimente à la fois le film et l'ensemble des supports social média.
LES CHIFFRES EN DÉTAIL
univers réunis dans la campagne
univers réunis dans la campagne
univers réunis dans la campagne
univers réunis dans la campagne
film principal
film principal
film principal
film principal
capsules de 15 secondes
capsules de 15 secondes
capsules de 15 secondes
capsules de 15 secondes
Stratégie créative & direction artistique WAAAnderful Univers
Reco d'activation - KV « 3 mondes, une seule aventure » - Préproduction
Tournage au parc (2 jours), VO et post-production
Déclinaisons plan média : Meta/Snap, YouTube, DOOH, print, Suisse
Diffusion été & Soirées Estiwaaales
Stratégie créative & direction artistique WAAAnderful Univers
Reco d'activation - KV « 3 mondes, une seule aventure » - Préproduction
Tournage au parc (2 jours), VO et post-production
Déclinaisons plan média : Meta/Snap, YouTube, DOOH, print, Suisse
Diffusion été & Soirées Estiwaaales
Stratégie créative & direction artistique WAAAnderful Univers
Reco d'activation - KV « 3 mondes, une seule aventure » - Préproduction
Tournage au parc (2 jours), VO et post-production
Déclinaisons plan média : Meta/Snap, YouTube, DOOH, print, Suisse
Diffusion été & Soirées Estiwaaales
Une question avant qu’on se parle !
On ne commence pas par un devis. On commence par une idée. Et si vous avez lu ce case, vous en avez déjà une sur nous.
Répondez juste à cette question pour obtenir votre audit créatif offert !
NOS AUTRES CASES
Découvrez toutes nos autres réalisations.
CLUIZEL
Social
Content Innovation
Branding
Campagnes
It's Print O'Clock
CLUIZEL
Social
Content Innovation
Branding
Campagnes
Jojol : New Tech is Loading
CLUIZEL
Social
Content Innovation
Branding
Campagnes
Tikehau : Connect the dots
Alors, on bosse ensemble ?
Oui
Non
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