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Campagne
Direction artistique
Branding
Production vidéo
Social Média
WALIBI
Walibi : WAAAventuriers d'un jour !
Walibi : WAAAventuriers d'un jour !
Campagne
Direction artistique
Branding
Production vidéo
Social Média
Walibi
LES CHIFFRES CLÉS
choisie parmi 4 finalistes
choisie parmi 4 finalistes
1 famille
1 famille
à relever dans Exotic Island
à relever dans Exotic Island
4 défis
4 défis
tournés en une journée au parc
tournés en une journée au parc
101 plans
101 plans
OVERVIEW
Résumé
Qui mieux qu’une famille pour donner envie aux familles ?
Pour faire découvrir les nouveautés de Walibi, nous avons donné le premier rôle à sa communauté. Les WAAAventuriers d’un jour deviennent une activation social media qui commence par un casting et se poursuit dans le parc : une vraie visite, préparée pour produire des contenus dans lesquels les futurs visiteurs peuvent se reconnaître.
Le constat
L’enjeu
L’angle
Le dispositif
Le résultat
Résumé
Le constat
L’enjeu
L’angle
Le dispositif
Le résultat
PICTURE TOUCH
Le carnet d’aventure cache un brief créatif.
Nous l’avons conçu pour aider la famille à repérer ce qu’elle peut raconter, sans lui demander de jouer un texte. Une étape devient une occasion d’observer, de réagir ou de filmer. La préparation fait partie de l’expérience : c’est elle qui permet au naturel de trouver sa place dans la campagne.
PICTURE TOUCH
Le carnet d’aventure cache un brief créatif.
Nous l’avons conçu pour aider la famille à repérer ce qu’elle peut raconter, sans lui demander de jouer un texte. Une étape devient une occasion d’observer, de réagir ou de filmer. La préparation fait partie de l’expérience : c’est elle qui permet au naturel de trouver sa place dans la campagne.
LES CHIFFRES EN DÉTAIL
choisie parmi 4 finalistes
choisie parmi 4 finalistes
choisie parmi 4 finalistes
choisie parmi 4 finalistes
à relever dans Exotic Island
à relever dans Exotic Island
à relever dans Exotic Island
à relever dans Exotic Island
tournés en une journée au parc
tournés en une journée au parc
tournés en une journée au parc
tournés en une journée au parc
prises en une matinée
prises en une matinée
prises en une matinée
prises en une matinée
pour les réseaux sociaux, dont 4 vidéos
pour les réseaux sociaux, dont 4 vidéos
pour les réseaux sociaux, dont 4 vidéos
pour les réseaux sociaux, dont 4 vidéos
Reco créative, concept « WAAAventuriers d'un jour » & compte à rebours
Lancement de la campagne, casting ouvert (KV + affiche in-park + reels) et adaptation du spot « Mon Papa Aventurier »
Sélection & annonce de la famille gagnante, journée de captation au parc
Publication des contenus de la famille, activation du carnet dans le parc
Déploiement estival de la campagne
Reco créative, concept « WAAAventuriers d'un jour » & compte à rebours
Lancement de la campagne, casting ouvert (KV + affiche in-park + reels) et adaptation du spot « Mon Papa Aventurier »
Sélection & annonce de la famille gagnante, journée de captation au parc
Publication des contenus de la famille, activation du carnet dans le parc
Déploiement estival de la campagne
Reco créative, concept « WAAAventuriers d'un jour » & compte à rebours
Lancement de la campagne, casting ouvert (KV + affiche in-park + reels) et adaptation du spot « Mon Papa Aventurier »
Sélection & annonce de la famille gagnante, journée de captation au parc
Publication des contenus de la famille, activation du carnet dans le parc
Déploiement estival de la campagne
NOS AUTRES CASES
Découvrez toutes nos autres réalisations.
CLUIZEL
Social
Content Innovation
Branding
Campagnes
It's Print O'Clock
CLUIZEL
Social
Content Innovation
Branding
Campagnes
WaRTeK : The Zombie Tribute
CLUIZEL
Social
Content Innovation
Branding
Campagnes
Jojol : New Tech is Loading
Alors, on bosse ensemble ?
Oui
Non
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