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branding.

social.

content.

campaign.

Views generated:

Views generated:

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Fearless

Fearless

Creative

Creative

At Picture Element, we design campaigns that captivate, engage and leave a lasting impression. Constraints stimulate our creativity: they push us to explore new formats, play with user habits and turn technology into a playground for innovation.

OUR EXPERTISE

Branding

Branding

Branding

Social Media

Social Media

Social Media

Content Innovation

Campagnes Globales

Campagnes Globales

Content Innovation

THEY TRUST US

THEY TRUST US

Bourso
C&B
Calvel
GoPro
Lancôme
L'Oreal
Nikon
Porsche
Tikehau
Walibi
XPeng
Bourso
C&B
Calvel
GoPro
Lancôme
L'Oreal
Nikon
Porsche
Tikehau
Walibi
XPeng
Bourso
C&B
Calvel
GoPro
Lancôme
L'Oreal
Nikon
Porsche
Tikehau
Walibi
XPeng

OUR PROJECTS

Brand new
and made by Picture!

A campaign idea, an identity that asserts itself, a format that finds its audience. Discover our responses to brand challenges, with the group's expertise mobilised for each project.

A man in glasses gives a thumbs up through a porthole, in the It’s Print O’Clock comedy
A man in glasses gives a thumbs up through a porthole, in the It’s Print O’Clock comedy

Print O'Clock

Branding

Campaigns

It's Print O'Clock

It's Print O'Clock

TheiCollection

Branding

TheiCollection: a tech channel’s identity, from logo to one million

TheiCollection: a tech channel’s identity, from logo to one million

JB driving a Volvo ES90 in a TheiCollection video edited by Picture Element
JB driving a Volvo ES90 in a TheiCollection video edited by Picture Element

TheiCollection

Social

TheiCollection: editing Reels, TikTok and Shorts

TheiCollection: editing Reels, TikTok and Shorts

XPENG’s flying car on display at Place Vendôme, Paris, on the launch night of the G9L
XPENG’s flying car on display at Place Vendôme, Paris, on the launch night of the G9L

XPeng

Social

Brand Content

XPENG: seven events, one familiar face

XPENG: seven events, one familiar face

View all projects

View all projects

View all projects

FAQ

Certain questions come up in every brief.
We answer them here!

Certain questions come up in every brief.
We answer them here!

(and if yours isn’t there, we’re also happy to chat over a coffee.)

What do we actually do at Picture?

We help you define what your brand should say, to whom and how. Then we design the ideas and setups to do so.

Our five areas of expertise:

  • Branding & Identity: Creation of brand platforms, positioning, visual identity, brand guidelines and tone of voice to lay solid and unique foundations.

  • Consulting & Strategy: Audit, bespoke strategic support, definition of objectives (awareness, engagement, conversion) and media recommendations.

  • Social Media & Influence: Editorial strategy, community management, influence campaigns and distribution strategy across all platforms.

  • 360° Campaigns: Creative concept, brand activation, acquisition campaigns and multi-channel deployment (DOOH, social ads, digital).

  • Content Creation & Production: Copywriting, art direction, photoshoots, on-site video shoots, motion design and global post-production.

Do you need a current event to have something to say?

No need to wait for the next launch. Your expertise, your convictions and the topics that interest your audiences can nurture real connections. We build the editorial line and the formats that give a reason to meet you.

How do we know if our communication is working?

By defining what needs to change. Raising brand awareness, establishing preference or triggering an action are not measured in the same way. We frame the objectives, audiences and indicators before designing the strategy, and then we adjust based on the results.

Can you reach everyone with the same campaign?

An idea can appeal to many people. But you still need to know who it is addressed to first. We identify your audiences, their expectations and the places to meet them, then we adapt the messaging to the practices of each channel.

"You were so incredibly flexible with a very open brief and feedback."

Liam Whelan

Global Marketing, L'Oréal

"You were so incredibly flexible with a very open brief and feedback."

Liam Whelan

Global Marketing, L'Oréal

"I didn't even notice the 17 minutes of the film passing, it was so good."

Valérie Sueur

Head of Communication, Tikehau Capital

"I didn't even notice the 17 minutes of the film passing, it was so good."

Valérie Sueur

Head of Communication, Tikehau Capital

"It's the best show featuring filmmakers that I've ever seen in my life."

Damien Bernal

YouTuber, Panasonic 422 Challenge

"It's the best show featuring filmmakers that I've ever seen in my life."

Damien Bernal

YouTuber, Panasonic 422 Challenge

TESTIMONIALS

They are talking about us!

They are talking about us!

"A record season for the park, accompanied by exceptional engagement rates on our social networks, particularly on content dedicated to Mahuka."

Thomas Mondon

Sales Marketing Director, Walibi Rhône-Alpes

"A record season for the park, accompanied by exceptional engagement rates on our social networks, particularly on content dedicated to Mahuka."

Thomas Mondon

Sales Marketing Director, Walibi Rhône-Alpes

"This project, clearly, would not have been possible without PICTURE ELEMENT […]. I was only the lead actor."

Anil Brancaleoni alias WaRTeK

Content Creator, The Zombie Tribute

"This project, clearly, would not have been possible without PICTURE ELEMENT […]. I was only the lead actor."

Anil Brancaleoni alias WaRTeK

Content Creator, The Zombie Tribute

So, shall we work together?

Yes

No

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37 RUE JOSEPHIN SOULARY
69004 LYON

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So, shall we work together?

Yes

No

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