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JB driving a Volvo ES90 in a TheiCollection video edited by Picture Element
JB driving a Volvo ES90 in a TheiCollection video edited by Picture Element
JB driving a Volvo ES90 in a TheiCollection video edited by Picture Element

Video production

Social Media

Production Studio

WALIBI

TheiCollection: editing Reels, TikTok and Shorts

TheiCollection: editing Reels, TikTok and Shorts

Video production

Social Media

Production Studio

TheiCollection

KEY FIGURES

short-form videos edited since 2024

short-form videos edited since 2024

200+

200+

cumulative views in the 2024–2025 publication tracker (Sept. 2026 count)

cumulative views in the 2024–2025 publication tracker (Sept. 2026 count)

34M+

34M+

SECTORS

SECTORS

Media

Tech

PERIOD

PERIOD

2024 – 2026

ACTORS

ACTORS

Picture Element
Share Bien
Picture Element
Share Bien

OVERVIEW

Summary

A keynote in California. A Reel edited overnight in Lyon.

Since February 2024, Picture Element has supported Jean-Baptiste Nicolet, the tech creator behind TheiCollection, with editing for Instagram Reels, TikTok and YouTube Shorts. A dedicated editor, reusable motion graphics and extra support at peak times help his videos keep pace with product launches while staying true to his voice.

The context

JB films his reviews around trade shows, travel and product announcements: CES in Las Vegas, the Beijing motor show and Apple’s keynote in California. Alongside his long-form YouTube reviews, he produces vertical videos for Instagram and TikTok.

Launch dates and embargoes set the pace. Editing has to keep up with the news while preserving the channel’s visual quality and voice.

The challenge

Publishing on the day of an announcement, on three platforms, in the voice of an independent creator who tests the products himself.

Keeping up with the peaks: CES in January, MWC in March, WWDC in June, Apple’s keynote in September, up to three edits a day.

The idea

JB on camera from the very first shot. Since 2024, it has been the hook rule for every edit: the creator before the product.

Then, one format per subject: the quick review on launch day, the series (“Apple Anecdotes”, in summer 2025), the interview (Panos Panay for Amazon in 2026), the brand integration.

The execution

An editing workflow built around the release date:

  • Prepare the edit. JB sends his topics, films his reviews and uploads the footage to our server. Each video has its own task and deadline.

  • Maintain continuity. A dedicated editor follows the channel, with additional support at peak times. The motion kit redesigned in 2025 uses After Effects templates to give the videos a consistent visual language.

  • Review before publishing. Feedback is shared through Frame.io, with subtitles proofread before JB signs off.

  • Join the shoot when needed. In 2026, a camera operator and drone accompanied JB on Volvo press drives in Barcelona and Mercedes press drives in the Basque Country.

  • Bring partnerships into the workflow. Branded content negotiated by Share Bien, including Hypershell, Saily and XPENG, follows the same process.

Looking for a team for your social media video content? Explore our approach.

The outcome

More than 200 short-form videos edited since 2024. Car reviews, tech launches, tutorials, interviews and series: we provide ongoing support for JB, with a consistent visual language and a team that knows his channel.

For the part of the production with documented publication links between February 2024 and July 2025, Instagram, TikTok and YouTube Shorts posts totalled more than 34 million views, as recorded in September 2026.

Summary

A keynote in California. A Reel edited overnight in Lyon.

Since February 2024, Picture Element has supported Jean-Baptiste Nicolet, the tech creator behind TheiCollection, with editing for Instagram Reels, TikTok and YouTube Shorts. A dedicated editor, reusable motion graphics and extra support at peak times help his videos keep pace with product launches while staying true to his voice.

The context

JB films his reviews around trade shows, travel and product announcements: CES in Las Vegas, the Beijing motor show and Apple’s keynote in California. Alongside his long-form YouTube reviews, he produces vertical videos for Instagram and TikTok.

Launch dates and embargoes set the pace. Editing has to keep up with the news while preserving the channel’s visual quality and voice.

The challenge

Publishing on the day of an announcement, on three platforms, in the voice of an independent creator who tests the products himself.

Keeping up with the peaks: CES in January, MWC in March, WWDC in June, Apple’s keynote in September, up to three edits a day.

The idea

JB on camera from the very first shot. Since 2024, it has been the hook rule for every edit: the creator before the product.

Then, one format per subject: the quick review on launch day, the series (“Apple Anecdotes”, in summer 2025), the interview (Panos Panay for Amazon in 2026), the brand integration.

The execution

An editing workflow built around the release date:

  • Prepare the edit. JB sends his topics, films his reviews and uploads the footage to our server. Each video has its own task and deadline.

  • Maintain continuity. A dedicated editor follows the channel, with additional support at peak times. The motion kit redesigned in 2025 uses After Effects templates to give the videos a consistent visual language.

  • Review before publishing. Feedback is shared through Frame.io, with subtitles proofread before JB signs off.

  • Join the shoot when needed. In 2026, a camera operator and drone accompanied JB on Volvo press drives in Barcelona and Mercedes press drives in the Basque Country.

  • Bring partnerships into the workflow. Branded content negotiated by Share Bien, including Hypershell, Saily and XPENG, follows the same process.

Looking for a team for your social media video content? Explore our approach.

The outcome

More than 200 short-form videos edited since 2024. Car reviews, tech launches, tutorials, interviews and series: we provide ongoing support for JB, with a consistent visual language and a team that knows his channel.

For the part of the production with documented publication links between February 2024 and July 2025, Instagram, TikTok and YouTube Shorts posts totalled more than 34 million views, as recorded in September 2026.

PIC TOUCH

September 2026: editing the keynote overnight.

JB sent his footage from San Francisco. In Lyon, two editors worked through the night on the Apple keynote Reels, including motion graphics and subtitles. The time difference was part of the production plan.

Your next Reels start here.

TheiCollection Reel: JB at the Beijing motor show, graphics and subtitles by Picture Element

3

TheiCollection Reel: JB before his interview with Panos Panay for Amazon

3

Episode of the “Apple Anecdotes” series edited for TheiCollection

3

TheiCollection Reel: Mercedes GLB test drive, edited by Picture Element

3

TheiCollection Reel: XPENG self-driving car in Beijing

3

PIC TOUCH

September 2026: editing the keynote overnight.

JB sent his footage from San Francisco. In Lyon, two editors worked through the night on the Apple keynote Reels, including motion graphics and subtitles. The time difference was part of the production plan.

Your next Reels start here.

Your next Reels start here.

Four subjects, one editing signature

A MAEXTRO S800 review, Krys smart glasses, an iOS tutorial and Apple’s 50th-anniversary anecdotes: four videos edited in 2026 using our current visual identity. Likes and comments from SEEEN, recorded in September and October 2026.

son
87,520859
son
4,443114
son
11,65972
son
9,84424
son
87,520859
son
4,443114
son
11,65972
son
9,84424

THE FIGURES IN DETAIL

200+

short-form videos edited since 2024

short-form videos edited since 2024

200+

short-form videos edited since 2024

200+

short-form videos edited since 2024

34M+

cumulative views in the 2024–2025 publication tracker (Sept. 2026 count)

cumulative views in the 2024–2025 publication tracker (Sept. 2026 count)

34M+

cumulative views in the 2024–2025 publication tracker (Sept. 2026 count)

34M+

cumulative views in the 2024–2025 publication tracker (Sept. 2026 count)

17

videos delivered in September 2025, keynote month

videos delivered in September 2025, keynote month

17

videos delivered in September 2025, keynote month

17

videos delivered in September 2025, keynote month

2
2

car-maker press drives filmed with JB in 2026

car-maker press drives filmed with JB in 2026

car-maker press drives filmed with JB in 2026

2

car-maker press drives filmed with JB in 2026

  1. First short-form videos: Reels, TikTok, Shorts

  2. New hook rule: JB on camera from the first shot

  3. CES in Las Vegas

  4. A dedicated editor for the channel

  5. “Apple Anecdotes” series

  6. New motion graphics inspired by iOS 26

  7. Volvo shoot in Barcelona

  8. Mercedes shoot in the Basque Country

  9. Interview with Panos Panay for Amazon

  10. Apple keynote: remote short-form editing through the night

  1. First short-form videos: Reels, TikTok, Shorts

  2. New hook rule: JB on camera from the first shot

  3. CES in Las Vegas

  4. A dedicated editor for the channel

  5. “Apple Anecdotes” series

  6. New motion graphics inspired by iOS 26

  7. Volvo shoot in Barcelona

  8. Mercedes shoot in the Basque Country

  9. Interview with Panos Panay for Amazon

  10. Apple keynote: remote short-form editing through the night

  1. First short-form videos: Reels, TikTok, Shorts

  2. New hook rule: JB on camera from the first shot

  3. CES in Las Vegas

  4. A dedicated editor for the channel

  5. “Apple Anecdotes” series

  6. New motion graphics inspired by iOS 26

  7. Volvo shoot in Barcelona

  8. Mercedes shoot in the Basque Country

  9. Interview with Panos Panay for Amazon

  10. Apple keynote: remote short-form editing through the night

OUR OTHER CABINS

Discover all our other projects.

A man in glasses gives a thumbs up through a porthole, in the It’s Print O’Clock comedy

Print O'Clock

Branding

Campaigns

It's Print O'Clock

TheiCollection

Branding

TheiCollection: a tech channel’s identity, from logo to one million

A man in glasses gives a thumbs up through a porthole, in the It’s Print O’Clock comedy

Print O'Clock

Branding

Campaigns

It's Print O'Clock

TheiCollection

Branding

TheiCollection: a tech channel’s identity, from logo to one million

XPENG’s flying car on display at Place Vendôme, Paris, on the launch night of the G9L

XPeng

Social

Brand Content

XPENG: seven events, one familiar face

WaRTeK points a gun at the camera next to The Zombie Tribute title

WaRTeK

Social

Content Innovation

WaRTeK: The Zombie Tribute

A man in glasses gives a thumbs up through a porthole, in the It’s Print O’Clock comedy

Print O'Clock

Branding

Campaigns

It's Print O'Clock

TheiCollection

Branding

TheiCollection: a tech channel’s identity, from logo to one million

XPENG’s flying car on display at Place Vendôme, Paris, on the launch night of the G9L

XPeng

Social

Brand Content

XPENG: seven events, one familiar face

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