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A man in glasses gives a thumbs up through a porthole, in the It’s Print O’Clock comedy
A man in glasses gives a thumbs up through a porthole, in the It’s Print O’Clock comedy
A man in glasses gives a thumbs up through a porthole, in the It’s Print O’Clock comedy

Branding

Campaign

Video production

WALIBI

It's Print O'Clock

It's Print O'Clock

Branding

Campaign

Video production

Print O'Clock

KEY FIGURES

of comedy, taken from 500 GB of rushes

of comedy, taken from 500 GB of rushes

30 seconds

30 seconds

from the range, customised for the film

from the range, customised for the film

19 products

19 products

of filming, 7 characters on screen

of filming, 7 characters on screen

1 day

1 day

SECTORS

SECTORS

Food & Retailers

PERIOD

PERIOD

May 2026 - October 2026

ACTORS

ACTORS

Picture Element
Pep’s
Picture Element
Pep’s

OVERVIEW

Summary

Print O’Clock wanted to make a lasting impression… We decided to make a splash!

For its first brand campaign, we placed its product range at the heart of a comedy: a pitch gone wrong, an intern stepping in, and custom-made materials that change everything. An advertising campaign designed with PEP’S to make the Toulouse-based printer a reflex for SMEs, from the first watch to the next order.

The findings

Print O’Clock already knows how to acquire its customers online. It now wants to take a place in their minds. Business cards, textiles, trade show stands: its range covers far more needs than its customers imagine.

Our starting point: to show what these materials change for a business. Introducing oneself, getting noticed, convincing. The ground was there: the communication of those who run SMEs.

The stake

Making people think of Print O’Clock even before they need to print.

We needed to give the brand a memorable personality, while revealing the extent of its offering. The campaign had to create preference, then facilitate product discovery: giving a reason to look, a reason to remember and a reason to choose this printer.

The angle

What if custom materials saved the presentation?

Together with the client, we chose "The Contest", the concept imagined by David Capsir. Hervé and Marie-Claire are getting bogged down in front of a panel. Their intern slides a box into the room. The materials are deployed. The pitch takes on a whole new dimension.

Roll-ups, textiles, and promotional items each have their role: they drive the comedy forward and showcase what the product range can do for an SME's communication.

The device

Making people laugh in a matter of seconds requires real precision.

We brought strategy, art direction and PEP’S production together around a single requirement: each product must be identifiable, serve the gag and make people want to use it. From casting to editing, we manage this balance, right down to the short versions of the film.

The journey continues on a landing page designed by our teams and integrated by Print O’Clock: find the products seen on screen and access the offer. The digital skins and print media extend the same idea, linking the brand campaign to the customer experience.

Summary

Print O’Clock wanted to make a lasting impression… We decided to make a splash!

For its first brand campaign, we placed its product range at the heart of a comedy: a pitch gone wrong, an intern stepping in, and custom-made materials that change everything. An advertising campaign designed with PEP’S to make the Toulouse-based printer a reflex for SMEs, from the first watch to the next order.

The findings

Print O’Clock already knows how to acquire its customers online. It now wants to take a place in their minds. Business cards, textiles, trade show stands: its range covers far more needs than its customers imagine.

Our starting point: to show what these materials change for a business. Introducing oneself, getting noticed, convincing. The ground was there: the communication of those who run SMEs.

The stake

Making people think of Print O’Clock even before they need to print.

We needed to give the brand a memorable personality, while revealing the extent of its offering. The campaign had to create preference, then facilitate product discovery: giving a reason to look, a reason to remember and a reason to choose this printer.

The angle

What if custom materials saved the presentation?

Together with the client, we chose "The Contest", the concept imagined by David Capsir. Hervé and Marie-Claire are getting bogged down in front of a panel. Their intern slides a box into the room. The materials are deployed. The pitch takes on a whole new dimension.

Roll-ups, textiles, and promotional items each have their role: they drive the comedy forward and showcase what the product range can do for an SME's communication.

The device

Making people laugh in a matter of seconds requires real precision.

We brought strategy, art direction and PEP’S production together around a single requirement: each product must be identifiable, serve the gag and make people want to use it. From casting to editing, we manage this balance, right down to the short versions of the film.

The journey continues on a landing page designed by our teams and integrated by Print O’Clock: find the products seen on screen and access the offer. The digital skins and print media extend the same idea, linking the brand campaign to the customer experience.

PIC TOUCH

Smash it, right into the hands of the clients.

A printer's campaign had to be printed. We extended the promise on the front cover of the catalogue — "This season, your comms are going to smash it!" — and in a box intended for the best clients.

The intern remains in charge. What raised a smile in the film becomes an invitation to discover the range, touch the products and imagine your own communication.

Let's get people talking about your brand

0

0

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PIC TOUCH

Smash it, right into the hands of the clients.

A printer's campaign had to be printed. We extended the promise on the front cover of the catalogue — "This season, your comms are going to smash it!" — and in a box intended for the best clients.

The intern remains in charge. What raised a smile in the film becomes an invitation to discover the range, touch the products and imagine your own communication.

Let's get people talking about your brand

Let's get people talking about your brand

THE FIGURES IN DETAIL

30 seconds

of comedy, taken from 500 GB of rushes

of comedy, taken from 500 GB of rushes

30 seconds

of comedy, taken from 500 GB of rushes

30 seconds

of comedy, taken from 500 GB of rushes

19 products

from the range, customised for the film

from the range, customised for the film

19 products

from the range, customised for the film

19 products

from the range, customised for the film

1 day
1 day

of filming, 7 characters on screen

of filming, 7 characters on screen

of filming, 7 characters on screen

1 day

of filming, 7 characters on screen

24 videos

8 edits available in 3 formats

8 edits available in 3 formats

24 videos

8 edits available in 3 formats

24 videos

8 edits available in 3 formats

8 weeks
8 weeks

from filming to launch

from filming to launch

from filming to launch

8 weeks

from filming to launch

  1. Creative proposal: brand audit, concept & script for 'The Contest'

  2. Go prod, scriptwriting, casting, PPM and technical prep

  3. Filming: 1 day in the studio, 2 actors + 2 extras, custom set design

  4. Delivery of the spot + 19 variations, site skinning, emails & social

  5. Back to school in print: catalogue cover + supplier box + postcard

  6. Distribution & amplification (organic + paid)

  1. Creative proposal: brand audit, concept & script for 'The Contest'

  2. Go prod, scriptwriting, casting, PPM and technical prep

  3. Filming: 1 day in the studio, 2 actors + 2 extras, custom set design

  4. Delivery of the spot + 19 variations, site skinning, emails & social

  5. Back to school in print: catalogue cover + supplier box + postcard

  6. Distribution & amplification (organic + paid)

  1. Creative proposal: brand audit, concept & script for 'The Contest'

  2. Go prod, scriptwriting, casting, PPM and technical prep

  3. Filming: 1 day in the studio, 2 actors + 2 extras, custom set design

  4. Delivery of the spot + 19 variations, site skinning, emails & social

  5. Back to school in print: catalogue cover + supplier box + postcard

  6. Distribution & amplification (organic + paid)

OUR OTHER CABINS

Discover all our other projects.

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TheiCollection

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TheiCollection: editing Reels, TikTok and Shorts

TheiCollection

Branding

TheiCollection: a tech channel’s identity, from logo to one million

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So, shall we work together?

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37 RUE JOSEPHIN SOULARY
69004 LYON

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So, shall we work together?

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