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Branding
Campaign
Video production
WALIBI
It's Print O'Clock
It's Print O'Clock
Branding
Campaign
Video production
Print O'Clock
KEY FIGURES
of comedy, taken from 500 GB of rushes
of comedy, taken from 500 GB of rushes
30 seconds
30 seconds
from the range, customised for the film
from the range, customised for the film
19 products
19 products
of filming, 7 characters on screen
of filming, 7 characters on screen
1 day
1 day
OVERVIEW
Summary
Print O’Clock wanted to make a lasting impression… We decided to make a splash!
For its first brand campaign, we placed its product range at the heart of a comedy: a pitch gone wrong, an intern stepping in, and custom-made materials that change everything. An advertising campaign designed with PEP’S to make the Toulouse-based printer a reflex for SMEs, from the first watch to the next order.
The findings
The stake
The angle
The device
Summary
The findings
The stake
The angle
The device
PIC TOUCH
Smash it, right into the hands of the clients.
A printer's campaign had to be printed. We extended the promise on the front cover of the catalogue — "This season, your comms are going to smash it!" — and in a box intended for the best clients.
The intern remains in charge. What raised a smile in the film becomes an invitation to discover the range, touch the products and imagine your own communication.
0
0
0
PIC TOUCH
Smash it, right into the hands of the clients.
A printer's campaign had to be printed. We extended the promise on the front cover of the catalogue — "This season, your comms are going to smash it!" — and in a box intended for the best clients.
The intern remains in charge. What raised a smile in the film becomes an invitation to discover the range, touch the products and imagine your own communication.
THE FIGURES IN DETAIL
of comedy, taken from 500 GB of rushes
of comedy, taken from 500 GB of rushes
of comedy, taken from 500 GB of rushes
of comedy, taken from 500 GB of rushes
from the range, customised for the film
from the range, customised for the film
from the range, customised for the film
from the range, customised for the film
of filming, 7 characters on screen
of filming, 7 characters on screen
of filming, 7 characters on screen
of filming, 7 characters on screen
8 edits available in 3 formats
8 edits available in 3 formats
8 edits available in 3 formats
8 edits available in 3 formats
from filming to launch
from filming to launch
from filming to launch
from filming to launch
Creative proposal: brand audit, concept & script for 'The Contest'
Go prod, scriptwriting, casting, PPM and technical prep
Filming: 1 day in the studio, 2 actors + 2 extras, custom set design
Delivery of the spot + 19 variations, site skinning, emails & social
Back to school in print: catalogue cover + supplier box + postcard
Distribution & amplification (organic + paid)
Creative proposal: brand audit, concept & script for 'The Contest'
Go prod, scriptwriting, casting, PPM and technical prep
Filming: 1 day in the studio, 2 actors + 2 extras, custom set design
Delivery of the spot + 19 variations, site skinning, emails & social
Back to school in print: catalogue cover + supplier box + postcard
Distribution & amplification (organic + paid)
Creative proposal: brand audit, concept & script for 'The Contest'
Go prod, scriptwriting, casting, PPM and technical prep
Filming: 1 day in the studio, 2 actors + 2 extras, custom set design
Delivery of the spot + 19 variations, site skinning, emails & social
Back to school in print: catalogue cover + supplier box + postcard
Distribution & amplification (organic + paid)
OUR OTHER CABINS
Discover all our other projects.
CLUIZEL
Social
Content Innovation
Branding
Campaigns
WaRTeK: The Zombie Tribute
CLUIZEL
Social
Content Innovation
Branding
Campaigns
Jojol: New Tech is Loading
CLUIZEL
Social
Content Innovation
Branding
Campaigns
Tikehau: Connect the dots
CLUIZEL
Social
Content Innovation
Branding
Campaigns
WaRTeK: The Zombie Tribute
CLUIZEL
Social
Content Innovation
Branding
Campaigns
Jojol: New Tech is Loading
CLUIZEL
Social
Content Innovation
Branding
Campaigns
Tikehau: Connect the dots
CLUIZEL
Social
Content Innovation
Branding
Campaigns
Walibi: WAAAdventurers for a day!
So, shall we work together?
Yes
No
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