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XPENG’s flying car on display at Place Vendôme, Paris, on the launch night of the G9L
XPENG’s flying car on display at Place Vendôme, Paris, on the launch night of the G9L
XPENG’s flying car on display at Place Vendôme, Paris, on the launch night of the G9L

Video production

Social Media

Influence

WALIBI

XPENG: seven events, one familiar face

XPENG: seven events, one familiar face

Video production

Social Media

Influence

XPeng

KEY FIGURES

operations, from Hong Kong to the Paris Motor Show

operations, from Hong Kong to the Paris Motor Show

7

7

countries: China, France, Spain, Germany, Switzerland

countries: China, France, Spain, Germany, Switzerland

5

5

video versions delivered, including long-form and vertical edits

video versions delivered, including long-form and vertical edits

40+

40+

SECTORS

SECTORS

Car

PERIOD

PERIOD

2025-2026

ACTORS

ACTORS

Picture Element
Share Bien
Picture Element
Share Bien

OVERVIEW

Summary

Hong Kong, Lyon, Guangzhou, Barcelona, Munich, Basel, Paris. One familiar face to tell XPENG’s story.

Since April 2025, Picture Element has developed and produced social media videos for XPENG France at launches, motor shows and test drives. On camera, Achille Martinon makes the carmaker’s technology accessible to French-speaking viewers. We prepare the topics, film and edit content for YouTube, Instagram and TikTok. Seven events in eighteen months, with a consistent editorial approach across countries.

The context

Twelve days before departure, XPENG France gets in touch. On 15 April 2025 in Hong Kong, the carmaker holds its first global brand event, the Global Brand Night: the launch of the X9 MPV, a flying car, the humanoid robot Iron. The French team wants to bring back around twenty-five pieces of content for its accounts.

XPENG had been selling cars in France for less than a year. Its big moments happen far from its audience, in Hong Kong, Guangzhou or Munich, often in English or Chinese. And its selling points, a 10 to 80% charge in twelve minutes, driver assistance, robotics, are hard to grasp on a spec sheet.

The challenge

Keeping XPENG present in France between launches, by making its technology tangible for a French-speaking audience.

The schedule is the carmaker’s, often under embargo: shoot during the event, deliver within the week, landscape for YouTube and vertical for Instagram and TikTok. And keep the same voice from one country to the next, so that a follower who discovers the brand at the Lyon Motor Show recognises it in Munich.

The angle

A creator rather than a spokesperson. For Hong Kong, we suggested a content creator to front the videos as white-label content published on XPENG’s accounts, with a camera operator from our team. The casting, run with Share Bien, landed on Achille Martinon.

Achille visits, tries, compares and asks the questions an enthusiast would. The tone is that of a road test, not an ad: he drives the P7+ on Catalan roads, discovers the L03 in a Munich studio, then tests it in town, in the countryside and on the motorway around Basel.

The execution

A lean crew that knows the brand, built to shoot during the event and deliver within the week.

  • Writing: before each trip, a prep meeting sets the content list with the brand; for Hong Kong, we wrote one script per topic: X9, G6, driver assistance, flying car, Iron the robot.

  • Filming: one of our directors, also a drone pilot, follows Achille with a main camera, a smartphone and a 360° camera; at the Paris gala, interviews were done with 3D-printed microphones in XPENG colours.

  • Editing: every topic is delivered in 16:9 for YouTube and 9:16 for Reels and TikTok, subtitled and styled the same way from one operation to the next.

  • Formats: Reels for each model, stand tours, aftermovies, a vlog of nearly fourteen minutes in China and, in Lyon, a charging session filmed in real time, in a long version for journalists.

  • Influence: in China, Share Bien also coordinated the campaign for the automotive creators invited by the brand.

The result

From April 2025 to October 2026, XPENG France entrusted us with seven projects across five countries. In September 2026, the brand approved the Basel test drives, the Paris Motor Show and the AI Days scheduled for November together, extending the collaboration beyond the events already covered.

As recorded on 10 September 2026, Instagram posts attributed to our shoots in Hong Kong, Lyon, Guangzhou, Barcelona and Munich totalled more than 2 million views. The SUV overview Reel filmed at the Lyon Motor Show accounted for over 1.5 million.

Summary

Hong Kong, Lyon, Guangzhou, Barcelona, Munich, Basel, Paris. One familiar face to tell XPENG’s story.

Since April 2025, Picture Element has developed and produced social media videos for XPENG France at launches, motor shows and test drives. On camera, Achille Martinon makes the carmaker’s technology accessible to French-speaking viewers. We prepare the topics, film and edit content for YouTube, Instagram and TikTok. Seven events in eighteen months, with a consistent editorial approach across countries.

The context

Twelve days before departure, XPENG France gets in touch. On 15 April 2025 in Hong Kong, the carmaker holds its first global brand event, the Global Brand Night: the launch of the X9 MPV, a flying car, the humanoid robot Iron. The French team wants to bring back around twenty-five pieces of content for its accounts.

XPENG had been selling cars in France for less than a year. Its big moments happen far from its audience, in Hong Kong, Guangzhou or Munich, often in English or Chinese. And its selling points, a 10 to 80% charge in twelve minutes, driver assistance, robotics, are hard to grasp on a spec sheet.

The challenge

Keeping XPENG present in France between launches, by making its technology tangible for a French-speaking audience.

The schedule is the carmaker’s, often under embargo: shoot during the event, deliver within the week, landscape for YouTube and vertical for Instagram and TikTok. And keep the same voice from one country to the next, so that a follower who discovers the brand at the Lyon Motor Show recognises it in Munich.

The angle

A creator rather than a spokesperson. For Hong Kong, we suggested a content creator to front the videos as white-label content published on XPENG’s accounts, with a camera operator from our team. The casting, run with Share Bien, landed on Achille Martinon.

Achille visits, tries, compares and asks the questions an enthusiast would. The tone is that of a road test, not an ad: he drives the P7+ on Catalan roads, discovers the L03 in a Munich studio, then tests it in town, in the countryside and on the motorway around Basel.

The execution

A lean crew that knows the brand, built to shoot during the event and deliver within the week.

  • Writing: before each trip, a prep meeting sets the content list with the brand; for Hong Kong, we wrote one script per topic: X9, G6, driver assistance, flying car, Iron the robot.

  • Filming: one of our directors, also a drone pilot, follows Achille with a main camera, a smartphone and a 360° camera; at the Paris gala, interviews were done with 3D-printed microphones in XPENG colours.

  • Editing: every topic is delivered in 16:9 for YouTube and 9:16 for Reels and TikTok, subtitled and styled the same way from one operation to the next.

  • Formats: Reels for each model, stand tours, aftermovies, a vlog of nearly fourteen minutes in China and, in Lyon, a charging session filmed in real time, in a long version for journalists.

  • Influence: in China, Share Bien also coordinated the campaign for the automotive creators invited by the brand.

The result

From April 2025 to October 2026, XPENG France entrusted us with seven projects across five countries. In September 2026, the brand approved the Basel test drives, the Paris Motor Show and the AI Days scheduled for November together, extending the collaboration beyond the events already covered.

As recorded on 10 September 2026, Instagram posts attributed to our shoots in Hong Kong, Lyon, Guangzhou, Barcelona and Munich totalled more than 2 million views. The SUV overview Reel filmed at the Lyon Motor Show accounted for over 1.5 million.

PIC TOUCH

The same face, from one continent to another.

Achille has fronted the content since the first trip to Hong Kong. In Barcelona, he refers back to discovering XPENG in China; in Basel, he returns to the L03 introduced in Munich. Each event can build on the previous one. That continuity is planned with the brand, whose briefs draw on Achille’s history with XPENG.

Your next launch: shall we tell its story?

The XPENG Global Brand Night on the Hong Kong waterfront, April 2025

0

The XPENG G6 on the brand’s stand at the Lyon Motor Show, Eurexpo, September 2025

0

XPENG’s headquarters in Guangzhou, China, visited by our team in November 2025

0

Drone view of the Catalan roads used for the XPENG P7+ press drive near Barcelona, March 2026

0

Filming in Munich in July 2026 at the unveiling of the XPENG L03

0

The XPENG L03 on a cobbled street in Basel during the October 2026 test drives

0

PIC TOUCH

The same face, from one continent to another.

Achille has fronted the content since the first trip to Hong Kong. In Barcelona, he refers back to discovering XPENG in China; in Basel, he returns to the L03 introduced in Munich. Each event can build on the previous one. That continuity is planned with the brand, whose briefs draw on Achille’s history with XPENG.

Your next launch: shall we tell its story?

Your next launch: shall we tell its story?

On XPENG France’s accounts

A few Reels from our shoots. Likes and comments recorded in September 2026.

son
1617
son
4426
son
4367
son
2814
son
4658
son
3127
son
1617
son
4426
son
4367
son
2814
son
4658
son
3127

THE FIGURES IN DETAIL

7

operations, from Hong Kong to the Paris Motor Show

operations, from Hong Kong to the Paris Motor Show

7

operations, from Hong Kong to the Paris Motor Show

7

operations, from Hong Kong to the Paris Motor Show

5

countries: China, France, Spain, Germany, Switzerland

countries: China, France, Spain, Germany, Switzerland

5

countries: China, France, Spain, Germany, Switzerland

5

countries: China, France, Spain, Germany, Switzerland

40+
40+

video versions delivered, including long-form and vertical edits

video versions delivered, including long-form and vertical edits

video versions delivered, including long-form and vertical edits

40+

video versions delivered, including long-form and vertical edits

2 M

views on Instagram

views on Instagram

2 M

views on Instagram

2 M

views on Instagram

14 min
14 min

vlog inside XPENG in China

vlog inside XPENG in China

vlog inside XPENG in China

14 min

vlog inside XPENG in China

  1. Global Brand Night in Hong Kong, global launch of the X9

  2. Lyon Motor Show: stand, models and live charging

  3. Trip to China: Guangzhou auto show, XPENG headquarters and factory

  4. European press drive of the P7+ near Barcelona

  5. Munich Brand Day: unveiling of the L03

  6. Basel, Paris Motor Show and AI Days approved in one go

  7. L03 test drive and first look at the G9L in Basel

  8. G9L launch at Place Vendôme and the Paris Motor Show

  1. Global Brand Night in Hong Kong, global launch of the X9

  2. Lyon Motor Show: stand, models and live charging

  3. Trip to China: Guangzhou auto show, XPENG headquarters and factory

  4. European press drive of the P7+ near Barcelona

  5. Munich Brand Day: unveiling of the L03

  6. Basel, Paris Motor Show and AI Days approved in one go

  7. L03 test drive and first look at the G9L in Basel

  8. G9L launch at Place Vendôme and the Paris Motor Show

  1. Global Brand Night in Hong Kong, global launch of the X9

  2. Lyon Motor Show: stand, models and live charging

  3. Trip to China: Guangzhou auto show, XPENG headquarters and factory

  4. European press drive of the P7+ near Barcelona

  5. Munich Brand Day: unveiling of the L03

  6. Basel, Paris Motor Show and AI Days approved in one go

  7. L03 test drive and first look at the G9L in Basel

  8. G9L launch at Place Vendôme and the Paris Motor Show

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