Art direction

Video production

Branding

WALIBI

Boursorama: the creative studio of a bank that never slows down

Art direction

Video production

Branding

Boursorama

KEY FIGURES

of collaboration, from 2020 to 2024

4 years

projects delivered

47

of monthly graphic design retainer

3 years

SECTORS

Finance & Property

PERIOD

2020 – 2024

ACTORS

Picture Element

OVERVIEW

Summary

Four years, nearly fifty projects, one studio.

From 2020 to 2024, Picture Element worked with Boursorama, now BoursoBank, as its external design studio. Consistent art direction connected infographics, photography, internal communications and motion design films. For its advertising business, Bourso Brand Solutions, we created a presentation film designed to evolve with the offer.

The finding

At the end of 2019, Boursorama had been claiming the title of cheapest bank for eleven years, but its corporate images did not look like it: the brief described them as “bland and not very modern”, far from its advertising. The communications team wanted “serious without taking itself seriously”.

Requests, meanwhile, came from everywhere: figures to make clear to journalists, a headquarters being redesigned to bring to life, internal conventions, and soon an ad sales house that had to win over advertisers. It needed a studio, not a string of quotes.

The stakes

Refreshing the bank’s image without flattening it, then holding that standard across dozens of materials for very different audiences: press, employees, candidates, advertisers. And keeping pace with a brand that announced a new customer record almost every year.

The angle

Showing a bank that has no branches. Boursorama has neither counters nor shop windows: its image is its figures, its app and its teams. So we worked with these three materials.

Figures become infographics that can be read at a glance, from the customer record to fee differences. The teams and the Boulogne-Billancourt headquarters are photographed on site, with images designed to last, with no date markers. And the logo comes to life: from the end of 2020, Boursorama’s arrow takes off in 3D from the headquarters and shoots into space. It opens the employee e-convention, loops behind the executives during the live broadcast, then launches the ad sales film, from 2022 to 2024.

The device

The studio worked as an integrated team, on a monthly retainer, with a single art direction and experts chosen for each format.

Graphic design studio on retainer (October 2020 → November 2023): an art director, a project manager and graphic designers who know the brand guidelines, the premises and the people. More than thirty types of materials: press release infographics, floor plans, a welcome guide for new joiners, the social report, Teams backgrounds, animated greeting cards. In 2023, they were the ones who rolled out the internal materials in the bank’s new identity.
Photo library: headquarters shoots in 2020, 2021 and 2022 (in 2022, a base of fifty photos in two days, an hour-by-hour schedule, employees photographed from behind), card packshots, then a kit of 17 mock-ups and 33 illustrations harmonised by a filter in the brand’s colours.
Corporate films: the employee e-convention (January 2021), shot in three days, largely on the green screen of the bank’s studio, with interludes, keyword title cards and a screen loop; then the CSR and new headquarters layout videos in 2021.
Experts for each format: freelance motion designers for 3D (Dario Motion) and animation (James Herteleer), under our art direction, with client feedback screen by screen.
The ad sales film (2022): a 1 min 30 brief that became a 17-screen film, eight working versions, a long version and two short versions, one of them focused on The Corner.

The result

The 2024 version accompanied the launch of the ad sales house’s new offer, and it is still online on BoursoBank’s Bourso Brand Solutions page in October 2026. As early as 2021, the bank was publishing our headquarters photos on its corporate website.

Summary

Four years, nearly fifty projects, one studio.

The finding

The stakes

The angle

Showing a bank that has no branches. Boursorama has neither counters nor shop windows: its image is its figures, its app and its teams. So we worked with these three materials.

The device

The studio worked as an integrated team, on a monthly retainer, with a single art direction and experts chosen for each format.

Graphic design studio on retainer (October 2020 → November 2023): an art director, a project manager and graphic designers who know the brand guidelines, the premises and the people. More than thirty types of materials: press release infographics, floor plans, a welcome guide for new joiners, the social report, Teams backgrounds, animated greeting cards. In 2023, they were the ones who rolled out the internal materials in the bank’s new identity.
Photo library: headquarters shoots in 2020, 2021 and 2022 (in 2022, a base of fifty photos in two days, an hour-by-hour schedule, employees photographed from behind), card packshots, then a kit of 17 mock-ups and 33 illustrations harmonised by a filter in the brand’s colours.
Corporate films: the employee e-convention (January 2021), shot in three days, largely on the green screen of the bank’s studio, with interludes, keyword title cards and a screen loop; then the CSR and new headquarters layout videos in 2021.
Experts for each format: freelance motion designers for 3D (Dario Motion) and animation (James Herteleer), under our art direction, with client feedback screen by screen.
The ad sales film (2022): a 1 min 30 brief that became a 17-screen film, eight working versions, a long version and two short versions, one of them focused on The Corner.

The result

PIC TOUCH

A sales film designed to be updated.

For the ad sales house, we proposed two routes. Boursorama chose sport: a team that wins together, a three-step podium for its three big wins, and the logo’s arrow slicing through a parade of sporting starts. Rather than a raised trophy, we chose a sporting handshake, more fitting for an ad sales house selling a partnership. The film signs off: “the winning partner”.

On delivery, we had the animators hand over the source files, so the figures could keep up with the bank’s. In 2024, when the ad sales house became Bourso Brand Solutions and launched a new offer, the film was updated in two weeks, with the new logo animated in 3D.