EN

Menu

Contact

Menu

Contact

Five characters in Roman costumes in front of the Fourvière basilica, for the César & Brutus campaign
Five characters in Roman costumes in front of the Fourvière basilica, for the César & Brutus campaign
Five characters in Roman costumes in front of the Fourvière basilica, for the César & Brutus campaign

Art direction

Campaign

Visual identity

WALIBI

Cesar & Brutus: Your empire starts here

Cesar & Brutus: Your empire starts here

Art direction

Campaign

Visual identity

Caesar and Brutus

KEY FIGURES

employees in the spotlight, zero actors

employees in the spotlight, zero actors

5

5

on the stage of the Roman Theatre of Orange

on the stage of the Roman Theatre of Orange

20 people

20 people

of rushes in a single day of shooting

of rushes in a single day of shooting

2 TB

2 TB

SECTORS

SECTORS

Finance & Property

PERIOD

PERIOD

July 2025 - May 2026

ACTORS

ACTORS

Picture Element
Pep’s
Picture Element
Pep’s

OVERVIEW

Summary

To recruit its future talent, César & Brutus has put its own in the spotlight.

We transformed the real estate group's employees into peplum heroes. A commercial produced with PEP’S, professional portraits and an employer brand campaign designed to attract the right profiles. "Your empire starts here": an invitation to project yourself, before applying.

The findings

César & Brutus is already receiving applications. Its challenge: to attract people who fit its professions and its culture.

Transaction, syndic, rental management, brokerage: behind the same name, there are several ways to build a career. To make them visible, we started with those who do these jobs and the group's personality: ambitious, collective, capable of self-deprecation.

The stake

A great audience matters. The right application matters more.

Right from the scoping phase, the client placed recruitment at the heart of the project. Our role: to raise the profile of César & Brutus among Lyon's real estate professionals, to help everyone identify their place within the team and to build a simple path towards applying. Brand awareness must serve this ambition.

The angle

The name was already a promise of a show. We have made it the campaign territory.

With ‘Your empire starts here’, professional ambition adopts the codes of the peplum: heroic characters, an ancient world and self-assumed humour. Each speciality has its place, its accessories and its voice.

The show catches the eye. The portraits give the candidate characters and a profession to hold onto.

The device

A cinematic ambition. A rollout designed to recruit.

At the Théâtre d'Orange, we combined creative direction, PEP'S production and directing by Julien Seignol. Directing real employees, giving them the presence of characters and preparing the four job-specific capsules right from the storyboard: the production serves the main film as much as its targeted messaging.

We then rolled out the campaign into a LinkedIn kit for the protagonists and visuals prepared for display advertising. On Meta, the message leads to the recruitment landing page that we created. In this way, we manage the continuity between what the campaign promises and what the candidate comes to discover.

Summary

To recruit its future talent, César & Brutus has put its own in the spotlight.

We transformed the real estate group's employees into peplum heroes. A commercial produced with PEP’S, professional portraits and an employer brand campaign designed to attract the right profiles. "Your empire starts here": an invitation to project yourself, before applying.

The findings

César & Brutus is already receiving applications. Its challenge: to attract people who fit its professions and its culture.

Transaction, syndic, rental management, brokerage: behind the same name, there are several ways to build a career. To make them visible, we started with those who do these jobs and the group's personality: ambitious, collective, capable of self-deprecation.

The stake

A great audience matters. The right application matters more.

Right from the scoping phase, the client placed recruitment at the heart of the project. Our role: to raise the profile of César & Brutus among Lyon's real estate professionals, to help everyone identify their place within the team and to build a simple path towards applying. Brand awareness must serve this ambition.

The angle

The name was already a promise of a show. We have made it the campaign territory.

With ‘Your empire starts here’, professional ambition adopts the codes of the peplum: heroic characters, an ancient world and self-assumed humour. Each speciality has its place, its accessories and its voice.

The show catches the eye. The portraits give the candidate characters and a profession to hold onto.

The device

A cinematic ambition. A rollout designed to recruit.

At the Théâtre d'Orange, we combined creative direction, PEP'S production and directing by Julien Seignol. Directing real employees, giving them the presence of characters and preparing the four job-specific capsules right from the storyboard: the production serves the main film as much as its targeted messaging.

We then rolled out the campaign into a LinkedIn kit for the protagonists and visuals prepared for display advertising. On Meta, the message leads to the recruitment landing page that we created. In this way, we manage the continuity between what the campaign promises and what the candidate comes to discover.

PIC TOUCH

The heroes of the film are the colleagues you could join.

Zero actors to embody the roles: the employees carry out their own speciality. With PEP’S and Julien Seignol, we worked on their posture, their acting, and their placement in the frame.

This high standard makes the wager work: the scale of a peplum, with the faces of a real team. The employer brand begins with those who live it.

Let's make people want to join your team

0

PIC TOUCH

The heroes of the film are the colleagues you could join.

Zero actors to embody the roles: the employees carry out their own speciality. With PEP’S and Julien Seignol, we worked on their posture, their acting, and their placement in the frame.

This high standard makes the wager work: the scale of a peplum, with the faces of a real team. The employer brand begins with those who live it.

Let's make people want to join your team

Let's make people want to join your team

THE FIGURES IN DETAIL

5

employees in the spotlight, zero actors

employees in the spotlight, zero actors

5

employees in the spotlight, zero actors

5

employees in the spotlight, zero actors

20 people

on the stage of the Roman Theatre of Orange

on the stage of the Roman Theatre of Orange

20 people

on the stage of the Roman Theatre of Orange

20 people

on the stage of the Roman Theatre of Orange

2 TB
2 TB

of rushes in a single day of shooting

of rushes in a single day of shooting

of rushes in a single day of shooting

2 TB

of rushes in a single day of shooting

6 films

available in 3 formats

available in 3 formats

6 films

available in 3 formats

6 films

available in 3 formats

4 weeks
4 weeks

from filming to launch

from filming to launch

from filming to launch

4 weeks

from filming to launch

  1. Campaign strategy, 'Your empire starts here' concept & 360° media plan

  2. Writing, pre-production and shooting of the commercial with the C&B teams

  3. JCDecaux billboards + DOOH in Lyon, launch of the spot and the landing page

  4. Paid Social No. 1: Awareness + Conversion

  1. Campaign strategy, 'Your empire starts here' concept & 360° media plan

  2. Writing, pre-production and shooting of the commercial with the C&B teams

  3. JCDecaux billboards + DOOH in Lyon, launch of the spot and the landing page

  4. Paid Social No. 1: Awareness + Conversion

  1. Campaign strategy, 'Your empire starts here' concept & 360° media plan

  2. Writing, pre-production and shooting of the commercial with the C&B teams

  3. JCDecaux billboards + DOOH in Lyon, launch of the spot and the landing page

  4. Paid Social No. 1: Awareness + Conversion

OUR OTHER CABINS

Discover all our other projects.

A man in glasses gives a thumbs up through a porthole, in the It’s Print O’Clock comedy

Print O'Clock

Branding

Campaigns

It's Print O'Clock

JB driving a Volvo ES90 in a TheiCollection video edited by Picture Element

TheiCollection

Social

TheiCollection: editing Reels, TikTok and Shorts

A man in glasses gives a thumbs up through a porthole, in the It’s Print O’Clock comedy

Print O'Clock

Branding

Campaigns

It's Print O'Clock

JB driving a Volvo ES90 in a TheiCollection video edited by Picture Element

TheiCollection

Social

TheiCollection: editing Reels, TikTok and Shorts

TheiCollection

Branding

TheiCollection: a tech channel’s identity, from logo to one million

XPENG’s flying car on display at Place Vendôme, Paris, on the launch night of the G9L

XPeng

Social

Brand Content

XPENG: seven events, one familiar face

A man in glasses gives a thumbs up through a porthole, in the It’s Print O’Clock comedy

Print O'Clock

Branding

Campaigns

It's Print O'Clock

JB driving a Volvo ES90 in a TheiCollection video edited by Picture Element

TheiCollection

Social

TheiCollection: editing Reels, TikTok and Shorts

TheiCollection

Branding

TheiCollection: a tech channel’s identity, from logo to one million

So, shall we work together?

Yes

No

-

37 RUE JOSEPHIN SOULARY
69004 LYON

INSTAGRAM

LINKEDIN

So, shall we work together?

Yes

No

LEGAL NOTICE

HELLO@PE.AGENCY

JOBS