![](data:image/svg+xml,<svg display="block" role="presentation" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg"><path d="M 15.99 7.87 L 15.99 7.995 L 7.995 7.995 L 7.995 0 L 8.121 0 C 8.121 0 8.361 7.027 15.99 7.87 Z M 0 8.122 L 0 7.996 L 7.995 7.996 L 7.995 15.992 L 7.87 15.992 C 7.87 15.992 7.63 8.965 0.001 8.122 Z" fill="rgb(255, 255, 255)" height="15.991794728988253px" id="PDY1OnTk8" width="15.990255754910976px"/><path d="M 15.99 7.87 L 15.99 7.995 L 7.995 7.995 L 7.995 0 L 8.121 0 C 8.121 0 8.361 7.027 15.99 7.87 Z M 0 8.122 L 0 7.996 L 7.995 7.996 L 7.995 15.992 L 7.87 15.992 C 7.87 15.992 7.63 8.965 0.001 8.122 Z" fill="rgb(255, 255, 255)" height="15.991794728988253px" id="fIeHSOmOd" width="15.990255754910976px"/><path d="M 15.99 7.87 L 15.99 7.995 L 7.995 7.995 L 7.995 0 L 8.121 0 C 8.121 0 8.361 7.027 15.99 7.87 Z M 0 8.122 L 0 7.996 L 7.995 7.996 L 7.995 15.992 L 7.87 15.992 C 7.87 15.992 7.63 8.965 0.001 8.122 Z" fill="rgb(255, 255, 255)" height="15.991794728988253px" id="ivmIJv2BH" width="15.990255754910976px"/></svg>)
Brand strategy
Visual identity
WALIBI
Clavel insures your old lady!
Clavel insures your old lady!
Brand strategy
Visual identity
Clavel Insurance
KEY FIGURES
cost per quote request — April–July 2025 phases
cost per quote request — April–July 2025 phases
€4 → €1.80
€4 → €1.80
SECTORS
SECTORS
Insurance
OVERVIEW
Summary
An old car. A real attachment. Insurance that finally speaks the same language.
With "Assure ta vieille!", we gave Clavel a voice and a face: Simone. An advertising campaign produced with PEP'S, extended into digital acquisition to turn the connection with motorists into quote requests.
The finding
The stakes
The angle
The device
The result
Summary
The finding
The stakes
The angle
The device
The result
PIC TOUCH
Simone was designed to last beyond a single commercial.
We took her from film to photography, and from comedy scenes to the sales arguments of the offer. The same character, the same complicity, several reasons to speak out. Clavel has an advertising territory that it can bring to life in step with its commercial campaigns.
PIC TOUCH
Simone was designed to last beyond a single commercial.
We took her from film to photography, and from comedy scenes to the sales arguments of the offer. The same character, the same complicity, several reasons to speak out. Clavel has an advertising territory that it can bring to life in step with its commercial campaigns.
THEY ARE TALKING ABOUT IT
« On voulait exister autrement. Vous nous avez proposé quelque chose qu’on n’aurait pas osé seuls et ça a largement dépassé nos attentes. »
« On voulait exister autrement. Vous nous avez proposé quelque chose qu’on n’aurait pas osé seuls et ça a largement dépassé nos attentes. »
Clavel Insurance
Clavel Insurance
Marketing Department
Marketing Department
THE FIGURES IN DETAIL
cost per quote request — April–July 2025 phases
cost per quote request — April–July 2025 phases
cost per quote request — April–July 2025 phases
cost per quote request — April–July 2025 phases
Creative brief and concept writing
Casting and location scouting
Filming of commercials
Editing, colour grading and delivery
Creative brief and concept writing
Casting and location scouting
Filming of commercials
Editing, colour grading and delivery
Creative brief and concept writing
Casting and location scouting
Filming of commercials
Editing, colour grading and delivery
A quick question before we speak!
You don't start with a quote. You start with an idea. And if you've read this case study, you already have one about us.
Just answer this question to get your free creative audit!
OUR OTHER CABINS
Discover all our other projects.
CLUIZEL
Social
Content Innovation
Branding
Campaigns
It's Print O'Clock
CLUIZEL
Social
Content Innovation
Branding
Campaigns
Jojol: New Tech is Loading
CLUIZEL
Social
Content Innovation
Branding
Campaigns
Tikehau: Connect the dots
So, shall we work together?
Yes
No
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