Branding

Art direction

Brand strategy

Visual identity

WALIBI

Jojol: New Tech is Loading

Jojol: New Tech is Loading

Branding

Art direction

Brand strategy

Visual identity

Jojol

KEY FIGURES

Assets delivered

Assets delivered

+300

+300

SECTORS

SECTORS

Tech

Media

PERIOD

PERIOD

September 2025

OVERVIEW

Summary

New version. Same Johan.

To support Jojol on YouTube, Twitch and his social formats, we redesigned his visual identity right down to his editors' tools. A recognisable tech culture, custom video packaging and templates ready to adapt: this rebranding had to serve his personality as much as his production pace.

The finding

The stakes

The angle

The device

The result

Summary

The finding

The stakes

The angle

The device

The result

PIC TOUCH

At Jojol's, even a battery at 37% must have its own personality.

We designed a pixelated gauge from 1 to 100 for his tests. The design gives a familiar shape to technical information, while also signing off the video. It is in these details of usage that the rebranding truly becomes the creator's own.

PIC TOUCH

At Jojol's, even a battery at 37% must have its own personality.

We designed a pixelated gauge from 1 to 100 for his tests. The design gives a familiar shape to technical information, while also signing off the video. It is in these details of usage that the rebranding truly becomes the creator's own.

THE FIGURES IN DETAIL

+300

Assets delivered

Assets delivered

+300

Assets delivered

+300

Assets delivered