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A silhouette facing a retro neon set, key visual of Jojol’s “New Tech is Loading” rebrand
A silhouette facing a retro neon set, key visual of Jojol’s “New Tech is Loading” rebrand
A silhouette facing a retro neon set, key visual of Jojol’s “New Tech is Loading” rebrand

Branding

Art direction

Brand strategy

Visual identity

WALIBI

Jojol: New Tech is Loading

Jojol: New Tech is Loading

Branding

Art direction

Brand strategy

Visual identity

Jojol

KEY FIGURES

Assets delivered

Assets delivered

+300

+300

SECTORS

SECTORS

Tech

Media

PERIOD

PERIOD

September 2025

ACTORS

ACTORS

Picture Element
Picture Element

OVERVIEW

Summary

New version. Same Johan.

To support Jojol on YouTube, Twitch and his social formats, we have redesigned his visual identity right down to his editors' tools. A recognisable tech culture, custom video packaging and ready-to-adapt templates: this rebranding had to serve his personality as much as his production pace.

The finding

A YouTube test, a Twitch live, a Reel cover: Johan changes format, his audience must still recognise him. With the development of his speaking engagements and his studio, the identity had to follow.

Our discussions set the benchmarks: preserve his logo and personality, modernise the whole thing and keep that very personal pleasure of references to yesterday's tech.

The stakes

Be identifiable on screen, remain agile during editing.

We needed to create an identity strong enough to sign the content and flexible enough to support tests, interactions and partnerships. For the team, the challenge was very concrete: modify a title or information without having to redo an entire animation.

The angle

We drew on a visual memory shared by tech enthusiasts: pixels, buttons, interfaces, bold colours.

Refined with Johan, this direction creates a dialogue between vintage references and a modern, readable composition. The existing identity ensures continuity; motion design gives these codes their rhythm and place within its new formats.

The device

We worked with those who use the identity every day.

Art direction and motion design were put to the test in real editing situations: long texts, test numbers, promotional codes, calls to subscribe. We adjusted spacing, animations and editable parameters with Jojol’s team.

The technical demonstration extended this work into the Twitch scenes and alerts. Text templates, sources, fonts and a guide accompany the creations: our role is also to hand over a system that the team can take ownership of and bring to life.

The result

The YouTube and Twitch elements have been combined with their sources and usage guidelines for the team. The texts can be modified within the editing templates; Reels covers have their own templates.

Jojol can thus apply his identity across his content and adapt information on a daily basis, within a shared framework for his editors.

Summary

New version. Same Johan.

To support Jojol on YouTube, Twitch and his social formats, we have redesigned his visual identity right down to his editors' tools. A recognisable tech culture, custom video packaging and ready-to-adapt templates: this rebranding had to serve his personality as much as his production pace.

The finding

A YouTube test, a Twitch live, a Reel cover: Johan changes format, his audience must still recognise him. With the development of his speaking engagements and his studio, the identity had to follow.

Our discussions set the benchmarks: preserve his logo and personality, modernise the whole thing and keep that very personal pleasure of references to yesterday's tech.

The stakes

Be identifiable on screen, remain agile during editing.

We needed to create an identity strong enough to sign the content and flexible enough to support tests, interactions and partnerships. For the team, the challenge was very concrete: modify a title or information without having to redo an entire animation.

The angle

We drew on a visual memory shared by tech enthusiasts: pixels, buttons, interfaces, bold colours.

Refined with Johan, this direction creates a dialogue between vintage references and a modern, readable composition. The existing identity ensures continuity; motion design gives these codes their rhythm and place within its new formats.

The device

We worked with those who use the identity every day.

Art direction and motion design were put to the test in real editing situations: long texts, test numbers, promotional codes, calls to subscribe. We adjusted spacing, animations and editable parameters with Jojol’s team.

The technical demonstration extended this work into the Twitch scenes and alerts. Text templates, sources, fonts and a guide accompany the creations: our role is also to hand over a system that the team can take ownership of and bring to life.

The result

The YouTube and Twitch elements have been combined with their sources and usage guidelines for the team. The texts can be modified within the editing templates; Reels covers have their own templates.

Jojol can thus apply his identity across his content and adapt information on a daily basis, within a shared framework for his editors.

PIC TOUCH

At Jojol's, even a 37% battery must have its own personality.

We have developed a pixel gauge from 1 to 100 for his tests. The design gives a familiar shape to technical information, while also branding the video. It is in these practical details that the rebranding truly becomes the creator's own.

PIC TOUCH

At Jojol's, even a 37% battery must have its own personality.

We have developed a pixel gauge from 1 to 100 for his tests. The design gives a familiar shape to technical information, while also branding the video. It is in these practical details that the rebranding truly becomes the creator's own.

THE FIGURES IN DETAIL

+300

Assets delivered

Assets delivered

+300

Assets delivered

+300

Assets delivered

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So, shall we work together?

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