


Influence
Video production
Social Media
Marketing Strategy
WALIBI
WaRTeK: The Zombie Tribute
WaRTeK: The Zombie Tribute
Influence
Video production
Social Media
Marketing Strategy
WaRTeK
KEY FIGURES
of live streaming over 10 evenings
of live streaming over 10 evenings
70 h
70 h
Twitch live views
Twitch live views
860,000
860,000
live chat messages
live chat messages
84,386
84,386
SECTORS
SECTORS
Media
PERIOD
PERIOD
September – October 2026
OVERVIEW
Summary
Ten evenings, 7 guests, three brands, one rule: don't die!
With The Zombie Tribute, WaRTeK replayed the secrets of Call of Duty's Zombie modes live, from World at War to Black Ops 3. Share Bien brought together Fnac × Lenovo Legion, Renault and Herman Miller Gaming for the marathon, PEP’S produced the teaser, and Picture Element orchestrated the live technical production, the event's website and the measurement of each brand appearance on air.
The finding
The stakes
The angle
The device
The result
Summary
The finding
The stakes
The angle
The device
The result
PIC TOUCH
The decor is a playground.
The LEGION code was hidden in six digits within the set's frames, and the Renault boxes in the decor, one of them in the fridge. The community searched for the brands just as they look for secrets in a Zombies map: by the ninth evening, 99 viewers had submitted an answer to the code in under 10 minutes.
For the brands, the proof is handled with the same care: each of the 110 on-air segments is timestamped and linked to the VOD, with the minute-by-minute audience at the exact time it occurs.






PIC TOUCH
The decor is a playground.
The LEGION code was hidden in six digits within the set's frames, and the Renault boxes in the decor, one of them in the fridge. The community searched for the brands just as they look for secrets in a Zombies map: by the ninth evening, 99 viewers had submitted an answer to the code in under 10 minutes.
For the brands, the proof is handled with the same care: each of the 110 on-air segments is timestamped and linked to the VOD, with the minute-by-minute audience at the exact time it occurs.

THEY ARE TALKING ABOUT IT
« Ce projet, clairement, n’aurait pas été possible sans PICTURE ELEMENT […]. Moi, je n’ai été que l’acteur principal. »
« Ce projet, clairement, n’aurait pas été possible sans PICTURE ELEMENT […]. Moi, je n’ai été que l’acteur principal. »
Anil Brancaleoni, also known as WaRTeK
Anil Brancaleoni, also known as WaRTeK
Content Creator
Content Creator
THE FIGURES IN DETAIL
of live streaming over 10 evenings
of live streaming over 10 evenings
of live streaming over 10 evenings
of live streaming over 10 evenings
Twitch live views
Twitch live views
Twitch live views
Twitch live views
live chat messages
live chat messages
live chat messages
live chat messages
cumulative views
cumulative views
cumulative views
cumulative views
of media budget
of media budget
of media budget
of media budget
Live reveal of the project
Kick-off of the marathon and Fnac × Lenovo side quest
Community goal achieved: one more evening
Tenth and final evening
Live reveal of the project
Kick-off of the marathon and Fnac × Lenovo side quest
Community goal achieved: one more evening
Tenth and final evening
Live reveal of the project
Kick-off of the marathon and Fnac × Lenovo side quest
Community goal achieved: one more evening
Tenth and final evening
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So, shall we work together?
Yes
No
