WaRTeK points a weapon towards the camera next to the title The Zombie Tribute
WaRTeK points a weapon towards the camera next to the title The Zombie Tribute
WaRTeK points a weapon towards the camera next to the title The Zombie Tribute

Influence

Video production

Social Media

Marketing Strategy

WALIBI

WaRTeK: The Zombie Tribute

WaRTeK: The Zombie Tribute

Influence

Video production

Social Media

Marketing Strategy

WaRTeK

KEY FIGURES

of live streaming over 10 evenings

of live streaming over 10 evenings

70 h

70 h

Twitch live views

Twitch live views

860,000

860,000

live chat messages

live chat messages

84,386

84,386

SECTORS

SECTORS

Media

PERIOD

PERIOD

September – October 2026

ACTORS

ACTORS

Picture Element
Share BienPep’s

OVERVIEW

Summary

Ten evenings, 7 guests, three brands, one rule: don't die!

With The Zombie Tribute, WaRTeK replayed the secrets of Call of Duty's Zombie modes live, from World at War to Black Ops 3. Share Bien brought together Fnac × Lenovo Legion, Renault and Herman Miller Gaming for the marathon, PEP’S produced the teaser, and Picture Element orchestrated the live technical production, the event's website and the measurement of each brand appearance on air.

The finding

The stakes

The angle

The device

The result

Summary

The finding

The stakes

The angle

The device

The result

PIC TOUCH

The decor is a playground.

The LEGION code was hidden in six digits within the set's frames, and the Renault boxes in the decor, one of them in the fridge. The community searched for the brands just as they look for secrets in a Zombies map: by the ninth evening, 99 viewers had submitted an answer to the code in under 10 minutes.

For the brands, the proof is handled with the same care: each of the 110 on-air segments is timestamped and linked to the VOD, with the minute-by-minute audience at the exact time it occurs.

Overview of the Zombie Tribute stage: two gaming stations set against a backdrop of red curtains and military crates
The Zombie Tribute wooden mystery box, marked with a glowing question mark
Fit of laughter on air between WaRTeK and a guest, wearing headphones
The Lenovo Legion PC placed on antique books, integrated into the set decor
A The Secret Originals box and a controller on the gaming desk
Two participants pose on the set, in front of the red curtains

PIC TOUCH

The decor is a playground.

The LEGION code was hidden in six digits within the set's frames, and the Renault boxes in the decor, one of them in the fridge. The community searched for the brands just as they look for secrets in a Zombies map: by the ninth evening, 99 viewers had submitted an answer to the code in under 10 minutes.

For the brands, the proof is handled with the same care: each of the 110 on-air segments is timestamped and linked to the VOD, with the minute-by-minute audience at the exact time it occurs.

WaRTeK points a weapon towards the camera next to the title The Zombie Tribute

THEY ARE TALKING ABOUT IT

« Ce projet, clairement, n’aurait pas été possible sans PICTURE ELEMENT […]. Moi, je n’ai été que l’acteur principal. »

« Ce projet, clairement, n’aurait pas été possible sans PICTURE ELEMENT […]. Moi, je n’ai été que l’acteur principal. »

Anil Brancaleoni, also known as WaRTeK

Anil Brancaleoni, also known as WaRTeK

Content Creator

Content Creator

THE FIGURES IN DETAIL

70 h

of live streaming over 10 evenings

of live streaming over 10 evenings

70 h

of live streaming over 10 evenings

70 h

of live streaming over 10 evenings

860,000

Twitch live views

Twitch live views

860,000

Twitch live views

860,000

Twitch live views

84,386
84,386

live chat messages

live chat messages

live chat messages

84,386

live chat messages

14.8M

cumulative views

cumulative views

14.8M

cumulative views

14.8M

cumulative views

€0

of media budget

of media budget

of media budget

€0

of media budget

  1. Live reveal of the project

  2. Kick-off of the marathon and Fnac × Lenovo side quest

  3. Community goal achieved: one more evening

  4. Tenth and final evening

  1. Live reveal of the project

  2. Kick-off of the marathon and Fnac × Lenovo side quest

  3. Community goal achieved: one more evening

  4. Tenth and final evening

  1. Live reveal of the project

  2. Kick-off of the marathon and Fnac × Lenovo side quest

  3. Community goal achieved: one more evening

  4. Tenth and final evening