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An adventurer and a child in a bush hat, wide-eyed, in Walibi Rhône-Alpes’ WAAAnderful film
An adventurer and a child in a bush hat, wide-eyed, in Walibi Rhône-Alpes’ WAAAnderful film
An adventurer and a child in a bush hat, wide-eyed, in Walibi Rhône-Alpes’ WAAAnderful film

Campaign

Social Media

WALIBI

Walibi: WAAAnderful Universe

Walibi: WAAAnderful Universe

Campaign

Social Media

Walibi

KEY FIGURES

united in a single adventure

united in a single adventure

3 worlds

3 worlds

of filming, 17 technicians on set

of filming, 17 technicians on set

2 days

2 days

of film, taken from 583 GB of rushes

of film, taken from 583 GB of rushes

55 seconds

55 seconds

SECTORS

SECTORS

Parks & Museums

PERIOD

PERIOD

February – July 2025

ACTORS

ACTORS

Picture Element
Pep’s
Picture Element
Pep’s

OVERVIEW

Summary

Walibi had three worlds to discover. We opened a door for them.

With WAAAnderful, we designed an advertising campaign that brings families into the imagination of Walibi Rhône-Alpes. A mother-child duo, the codes of adventure cinema and a PEP'S production: making people want to experience the park starts long before the turnstiles.

The finding

The stakes

The angle

The device

The result

Summary

The finding

The stakes

The angle

The device

The result

PIC TOUCH

The door has become the signature symbol of the campaign.

Designed for the shoot and the visual effects, it runs through the film and the advertising visuals. It gives a simple form to the park's promise: to cross a threshold, to change worlds. A piece of the set thus links the production to the campaign identity.

Let's make people want to enter your world

0

0

PIC TOUCH

The door has become the signature symbol of the campaign.

Designed for the shoot and the visual effects, it runs through the film and the advertising visuals. It gives a simple form to the park's promise: to cross a threshold, to change worlds. A piece of the set thus links the production to the campaign identity.

Let's make people want to enter your world

Let's make people want to enter your world

The stills extracted from the advertising film served as the basis for the campaign's rollout. An agile set-up: a single shoot feeds both the film and all social media assets.

Aucune image trouvee pour le layer "Carousel Gallery".

THE FIGURES IN DETAIL

3 worlds

united in a single adventure

united in a single adventure

3 worlds

united in a single adventure

3 worlds

united in a single adventure

2 days

of filming, 17 technicians on set

of filming, 17 technicians on set

2 days

of filming, 17 technicians on set

2 days

of filming, 17 technicians on set

55 seconds
55 seconds

of film, taken from 583 GB of rushes

of film, taken from 583 GB of rushes

of film, taken from 583 GB of rushes

55 seconds

of film, taken from 583 GB of rushes

262 photos

taken on set in 50 minutes

taken on set in 50 minutes

262 photos

taken on set in 50 minutes

262 photos

taken on set in 50 minutes

41 files
41 files

delivered for broadcast in France and Switzerland

delivered for broadcast in France and Switzerland

delivered for broadcast in France and Switzerland

41 files

delivered for broadcast in France and Switzerland

  1. Creative strategy & art direction WAAAnderful Universe

  2. Activation recommendations - KV "3 worlds, one single adventure" - Pre-production

  3. Filming at the park (2 days), VO and post-production

  4. Media plan variations: Meta/Snap, YouTube, DOOH, print, Switzerland

  5. Summer Broadcast & Estiwaaal Evenings

  1. Creative strategy & art direction WAAAnderful Universe

  2. Activation recommendations - KV "3 worlds, one single adventure" - Pre-production

  3. Filming at the park (2 days), VO and post-production

  4. Media plan variations: Meta/Snap, YouTube, DOOH, print, Switzerland

  5. Summer Broadcast & Estiwaaal Evenings

  1. Creative strategy & art direction WAAAnderful Universe

  2. Activation recommendations - KV "3 worlds, one single adventure" - Pre-production

  3. Filming at the park (2 days), VO and post-production

  4. Media plan variations: Meta/Snap, YouTube, DOOH, print, Switzerland

  5. Summer Broadcast & Estiwaaal Evenings

An adventurer and a child in a bush hat, wide-eyed, in Walibi Rhône-Alpes’ WAAAnderful film

A quick question before we speak!

You don't start with a quote. You start with an idea. And if you've read this case study, you already have one about us.

Just answer this question to get your free creative audit!

In the film you have just seen, the passage to Walibi opens when:
In the film you have just seen, the passage to Walibi opens when:

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