Campaign

Social Media

WALIBI

Walibi: WAAAnderful Universe

Walibi: WAAAnderful Universe

Campaign

Social Media

Walibi

KEY FIGURES

universes united in the countryside

universes united in the countryside

3

3

main film

main film

45 s

45 s

15-second clips

15-second clips

3

3

SECTORS

SECTORS

Parks & Museums

OVERVIEW

Summary

Walibi had three worlds to be discovered. We opened a door for them.

With WAAAnderful, we designed an advertising campaign that brings families into the imagination of Walibi Rhône-Alpes. A mother-child duo, the codes of adventure cinema and a PEP'S production: making people want to experience the park starts long before the turnstiles.

The finding

The stakes

The angle

The device

The result

Summary

The finding

The stakes

The angle

The device

The result

PIC TOUCH

The door has become the signature symbol of the campaign.

Designed for shooting and visual effects, it runs through the film and the advertising visuals. It gives a simple shape to the park's promise: to cross a threshold, to change worlds. A set piece thus creates the link between the production and the campaign identity.

PIC TOUCH

The door has become the signature symbol of the campaign.

Designed for shooting and visual effects, it runs through the film and the advertising visuals. It gives a simple shape to the park's promise: to cross a threshold, to change worlds. A set piece thus creates the link between the production and the campaign identity.

The stills extracted from the advertising film served as the basis for the campaign's rollout. An agile set-up: a single shoot feeds both the film and all social media assets.

Aucune image trouvee pour le layer "Carousel Gallery".

THE FIGURES IN DETAIL

3

universes united in the countryside

universes united in the countryside

3

universes united in the countryside

3

universes united in the countryside

45 s

main film

main film

45 s

main film

45 s

main film

3
3

15-second clips

15-second clips

15-second clips

3

15-second clips

  1. Creative strategy & art direction WAAAnderful Universe

  2. Activation recommendations - KV "3 worlds, one single adventure" - Pre-production

  3. Filming at the park (2 days), VO and post-production

  4. Media plan variations: Meta/Snap, YouTube, DOOH, print, Switzerland

  5. Summer Broadcast & Estiwaaal Evenings

  1. Creative strategy & art direction WAAAnderful Universe

  2. Activation recommendations - KV "3 worlds, one single adventure" - Pre-production

  3. Filming at the park (2 days), VO and post-production

  4. Media plan variations: Meta/Snap, YouTube, DOOH, print, Switzerland

  5. Summer Broadcast & Estiwaaal Evenings

  1. Creative strategy & art direction WAAAnderful Universe

  2. Activation recommendations - KV "3 worlds, one single adventure" - Pre-production

  3. Filming at the park (2 days), VO and post-production

  4. Media plan variations: Meta/Snap, YouTube, DOOH, print, Switzerland

  5. Summer Broadcast & Estiwaaal Evenings

A quick question before we speak!

You don't start with a quote. You start with an idea. And if you've read this case study, you already have one about us.

Just answer this question to get your free creative audit!

In the film you have just seen, the passage to Walibi opens when:
In the film you have just seen, the passage to Walibi opens when: