


Campaign
Social Media
WALIBI
Walibi: WAAAnderful Universe
Walibi: WAAAnderful Universe
Campaign
Social Media
Walibi
KEY FIGURES
universes united in the countryside
universes united in the countryside
3
3
main film
main film
45 s
45 s
15-second clips
15-second clips
3
3
SECTORS
SECTORS
Parks & Museums
OVERVIEW
Summary
Walibi had three worlds to be discovered. We opened a door for them.
With WAAAnderful, we designed an advertising campaign that brings families into the imagination of Walibi Rhône-Alpes. A mother-child duo, the codes of adventure cinema and a PEP'S production: making people want to experience the park starts long before the turnstiles.
The finding
The stakes
The angle
The device
The result
Summary
The finding
The stakes
The angle
The device
The result
PIC TOUCH
The door has become the signature symbol of the campaign.
Designed for shooting and visual effects, it runs through the film and the advertising visuals. It gives a simple shape to the park's promise: to cross a threshold, to change worlds. A set piece thus creates the link between the production and the campaign identity.








PIC TOUCH
The door has become the signature symbol of the campaign.
Designed for shooting and visual effects, it runs through the film and the advertising visuals. It gives a simple shape to the park's promise: to cross a threshold, to change worlds. A set piece thus creates the link between the production and the campaign identity.
The stills extracted from the advertising film served as the basis for the campaign's rollout. An agile set-up: a single shoot feeds both the film and all social media assets.






THE FIGURES IN DETAIL
universes united in the countryside
universes united in the countryside
universes united in the countryside
universes united in the countryside
main film
main film
main film
main film
15-second clips
15-second clips
15-second clips
15-second clips
Creative strategy & art direction WAAAnderful Universe
Activation recommendations - KV "3 worlds, one single adventure" - Pre-production
Filming at the park (2 days), VO and post-production
Media plan variations: Meta/Snap, YouTube, DOOH, print, Switzerland
Summer Broadcast & Estiwaaal Evenings
Creative strategy & art direction WAAAnderful Universe
Activation recommendations - KV "3 worlds, one single adventure" - Pre-production
Filming at the park (2 days), VO and post-production
Media plan variations: Meta/Snap, YouTube, DOOH, print, Switzerland
Summer Broadcast & Estiwaaal Evenings
Creative strategy & art direction WAAAnderful Universe
Activation recommendations - KV "3 worlds, one single adventure" - Pre-production
Filming at the park (2 days), VO and post-production
Media plan variations: Meta/Snap, YouTube, DOOH, print, Switzerland
Summer Broadcast & Estiwaaal Evenings

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