EN

Menu

Contact

Menu

Contact

An adventurer and a child in a bush hat, wide-eyed, in Walibi Rhône-Alpes’ WAAAnderful film
An adventurer and a child in a bush hat, wide-eyed, in Walibi Rhône-Alpes’ WAAAnderful film
An adventurer and a child in a bush hat, wide-eyed, in Walibi Rhône-Alpes’ WAAAnderful film

Campaign

Social Media

WALIBI

Walibi: WAAAnderful Universe

Walibi: WAAAnderful Universe

Campaign

Social Media

Walibi

KEY FIGURES

united in a single adventure

united in a single adventure

3 worlds

3 worlds

of filming, 17 technicians on set

of filming, 17 technicians on set

2 days

2 days

of film, taken from 583 GB of rushes

of film, taken from 583 GB of rushes

55 seconds

55 seconds

SECTORS

SECTORS

Parks & Museums

PERIOD

PERIOD

February – July 2025

ACTORS

ACTORS

Picture Element
Pep’s
Picture Element
Pep’s

OVERVIEW

Summary

Walibi had three worlds to discover. We opened a door for them.

With WAAAnderful, we designed an advertising campaign that brings families into the imagination of Walibi Rhône-Alpes. A mother-child duo, the codes of adventure cinema and a PEP'S production: making people want to experience the park starts long before the turnstiles.

The finding

Explorer Adventure, Festival City, Exotic Island: Walibi has developed three worlds, with their own decors, atmospheres and attractions. This transformation called for a new way of telling the park's story.

We focused on what changes a family's experience: the ability to move from one world to another throughout the same day. It was this richness that needed to be made desirable.

The stakes

Making Walibi a destination chosen for the entire adventure.

We built the campaign to work together on the park's image and the desire to visit. The film establishes the promise; the short formats give a reason to be interested in each universe. With every contact, the same goal: bringing the discovery of Walibi closer to the decision to buy a ticket.

The angle

One door, one child, his mother. On the other side, three worlds await them.

We chose family cinema to bring the park's transformation to life. The viewer follows the characters, changes atmosphere with them and discovers the attractions in the middle of the action.

“Three worlds. One adventure.” unites the entire campaign. The park becomes the setting for a story in which parents and children can already project themselves.

The device

On-screen magic is built right from the preparation stage.

With PEP’S, we coordinated decor, staging, visual effects and sound work to give the three worlds a cinematic presence. The shoot also had to feed the photographs and capsules: we anticipated these uses in the design of the campaign.

Then we worked on the rhythm of each version with the constraints of the media plan. In fifteen seconds, you have to establish a world, keep the WAAAnderful signature and leave a clear space for the call to action. We manage this transition from film to ready-to-broadcast advertising creation.

The result

WAAAnderful is available as a 55-second film and three 15-second capsules, with elements validated and delivered for the media plan.

Walibi can showcase the three worlds together or spotlight one of them, whilst keeping the same promise of a visit.

Summary

Walibi had three worlds to discover. We opened a door for them.

With WAAAnderful, we designed an advertising campaign that brings families into the imagination of Walibi Rhône-Alpes. A mother-child duo, the codes of adventure cinema and a PEP'S production: making people want to experience the park starts long before the turnstiles.

The finding

Explorer Adventure, Festival City, Exotic Island: Walibi has developed three worlds, with their own decors, atmospheres and attractions. This transformation called for a new way of telling the park's story.

We focused on what changes a family's experience: the ability to move from one world to another throughout the same day. It was this richness that needed to be made desirable.

The stakes

Making Walibi a destination chosen for the entire adventure.

We built the campaign to work together on the park's image and the desire to visit. The film establishes the promise; the short formats give a reason to be interested in each universe. With every contact, the same goal: bringing the discovery of Walibi closer to the decision to buy a ticket.

The angle

One door, one child, his mother. On the other side, three worlds await them.

We chose family cinema to bring the park's transformation to life. The viewer follows the characters, changes atmosphere with them and discovers the attractions in the middle of the action.

“Three worlds. One adventure.” unites the entire campaign. The park becomes the setting for a story in which parents and children can already project themselves.

The device

On-screen magic is built right from the preparation stage.

With PEP’S, we coordinated decor, staging, visual effects and sound work to give the three worlds a cinematic presence. The shoot also had to feed the photographs and capsules: we anticipated these uses in the design of the campaign.

Then we worked on the rhythm of each version with the constraints of the media plan. In fifteen seconds, you have to establish a world, keep the WAAAnderful signature and leave a clear space for the call to action. We manage this transition from film to ready-to-broadcast advertising creation.

The result

WAAAnderful is available as a 55-second film and three 15-second capsules, with elements validated and delivered for the media plan.

Walibi can showcase the three worlds together or spotlight one of them, whilst keeping the same promise of a visit.

PIC TOUCH

The door has become the signature symbol of the campaign.

Designed for the shoot and the visual effects, it runs through the film and the advertising visuals. It gives a simple form to the park's promise: to cross a threshold, to change worlds. A piece of the set thus links the production to the campaign identity.

Let's make people want to enter your world

0

0

PIC TOUCH

The door has become the signature symbol of the campaign.

Designed for the shoot and the visual effects, it runs through the film and the advertising visuals. It gives a simple form to the park's promise: to cross a threshold, to change worlds. A piece of the set thus links the production to the campaign identity.

Let's make people want to enter your world

Let's make people want to enter your world

The stills extracted from the advertising film served as the basis for the campaign's rollout. An agile set-up: a single shoot feeds both the film and all social media assets.

Aucune image trouvee pour le layer "Carousel Gallery".

THE FIGURES IN DETAIL

3 worlds

united in a single adventure

united in a single adventure

3 worlds

united in a single adventure

3 worlds

united in a single adventure

2 days

of filming, 17 technicians on set

of filming, 17 technicians on set

2 days

of filming, 17 technicians on set

2 days

of filming, 17 technicians on set

55 seconds
55 seconds

of film, taken from 583 GB of rushes

of film, taken from 583 GB of rushes

of film, taken from 583 GB of rushes

55 seconds

of film, taken from 583 GB of rushes

262 photos

taken on set in 50 minutes

taken on set in 50 minutes

262 photos

taken on set in 50 minutes

262 photos

taken on set in 50 minutes

41 files
41 files

delivered for broadcast in France and Switzerland

delivered for broadcast in France and Switzerland

delivered for broadcast in France and Switzerland

41 files

delivered for broadcast in France and Switzerland

  1. Creative strategy & art direction WAAAnderful Universe

  2. Activation recommendations - KV "3 worlds, one single adventure" - Pre-production

  3. Filming at the park (2 days), VO and post-production

  4. Media plan variations: Meta/Snap, YouTube, DOOH, print, Switzerland

  5. Summer Broadcast & Estiwaaal Evenings

  1. Creative strategy & art direction WAAAnderful Universe

  2. Activation recommendations - KV "3 worlds, one single adventure" - Pre-production

  3. Filming at the park (2 days), VO and post-production

  4. Media plan variations: Meta/Snap, YouTube, DOOH, print, Switzerland

  5. Summer Broadcast & Estiwaaal Evenings

  1. Creative strategy & art direction WAAAnderful Universe

  2. Activation recommendations - KV "3 worlds, one single adventure" - Pre-production

  3. Filming at the park (2 days), VO and post-production

  4. Media plan variations: Meta/Snap, YouTube, DOOH, print, Switzerland

  5. Summer Broadcast & Estiwaaal Evenings

An adventurer and a child in a bush hat, wide-eyed, in Walibi Rhône-Alpes’ WAAAnderful film

A quick question before we speak!

You don't start with a quote. You start with an idea. And if you've read this case study, you already have one about us.

Just answer this question to get your free creative audit!

In the film you have just seen, the passage to Walibi opens when:
In the film you have just seen, the passage to Walibi opens when:

OUR OTHER CABINS

Discover all our other projects.

A man in glasses gives a thumbs up through a porthole, in the It’s Print O’Clock comedy

Print O'Clock

Branding

Campaigns

It's Print O'Clock

JB driving a Volvo ES90 in a TheiCollection video edited by Picture Element

TheiCollection

Social

TheiCollection: editing Reels, TikTok and Shorts

A man in glasses gives a thumbs up through a porthole, in the It’s Print O’Clock comedy

Print O'Clock

Branding

Campaigns

It's Print O'Clock

JB driving a Volvo ES90 in a TheiCollection video edited by Picture Element

TheiCollection

Social

TheiCollection: editing Reels, TikTok and Shorts

TheiCollection

Branding

TheiCollection: a tech channel’s identity, from logo to one million

XPENG’s flying car on display at Place Vendôme, Paris, on the launch night of the G9L

XPeng

Social

Brand Content

XPENG: seven events, one familiar face

A man in glasses gives a thumbs up through a porthole, in the It’s Print O’Clock comedy

Print O'Clock

Branding

Campaigns

It's Print O'Clock

JB driving a Volvo ES90 in a TheiCollection video edited by Picture Element

TheiCollection

Social

TheiCollection: editing Reels, TikTok and Shorts

TheiCollection

Branding

TheiCollection: a tech channel’s identity, from logo to one million

So, shall we work together?

Yes

No

-

37 RUE JOSEPHIN SOULARY
69004 LYON

INSTAGRAM

LINKEDIN

So, shall we work together?

Yes

No

LEGAL NOTICE

HELLO@PE.AGENCY

JOBS