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An outstretched hand holding the Walibi Rhône-Alpes souvenir medal above a square in the park, shot for the Reel “The Infinite Coin”
An outstretched hand holding the Walibi Rhône-Alpes souvenir medal above a square in the park, shot for the Reel “The Infinite Coin”
An outstretched hand holding the Walibi Rhône-Alpes souvenir medal above a square in the park, shot for the Reel “The Infinite Coin”

Concept

Social Media

Video production

WALIBI

Walibi: a 16-second loop, nearly 40 million views

Walibi: a 16-second loop, nearly 40 million views

Concept

Social Media

Video production

Walibi

KEY FIGURES

views on Instagram, no paid promotion

views on Instagram, no paid promotion

40M

40M

likes on the Reel

likes on the Reel

800,000

800,000

of video, designed to loop seamlessly

of video, designed to loop seamlessly

16 sec

16 sec

SECTORS

SECTORS

Parks & Museums

PERIOD

PERIOD

February – March 2025

ACTORS

ACTORS

Picture Element
Picture Element

OVERVIEW

Summary

The park is closed. The coin keeps spinning.

To keep Walibi Rhône-Alpes active on social media before reopening, Picture Element conceived and produced a sixteen-second looping Reel. The souvenir coin falls from the sky into an outstretched hand in the park, then starts its descent again. Drone photography, 3D animation and a seamless transition turn a brand object into the idea behind the content. Posted in March 2025 without paid promotion, the Reel had reached nearly 40 million Instagram views by September 2026.

The finding

Between January and April, Walibi closes its gates. Its Instagram account stays open.

A theme park lives by its seasons. Off-season, there is no new ride to show and no visitors to film. The risk: dropping out of people’s minds just as families start planning their spring outings.

In February 2025, the reopening was set for 19 April. We had to get people talking about a place nobody could visit.

The stakes

Stay present during the closure and set a date for the reopening.

The content had to speak to two audiences: regulars, to bring back their memories of the park, and people who had never been, to make them want to discover it. It was part of our year-round social media support, with no dedicated media budget: its reach would have to come from the content itself.

The angle

An object that belongs to Walibi but lives in visitors’ homes.

Rather than filming an empty park, we started from the souvenir medal struck by the Monnaie de Paris and sold at the park. Children spin it between their fingers on the way home, then it lives its own life in drawers and wallets.

Our social media team suggested giving it an endless fall: a looping video that starts in the sky, dives towards the park and starts again just when you think it has stopped. Nostalgia for those who know the coin, curiosity for everyone else: either way, viewers wonder what this place is.

The device

Sixteen seconds, no beginning, no end.

For the eye never to catch the seam, every passage had to connect to the next. We ran the production from the shoot to publication:

  • Shoot: one February morning, with the park closed, our team photographed the same square by drone at increasing altitudes, up to a view of the whole park. Stitched into one very high-definition image, these views make it possible to zoom in without losing quality.

  • Animation: the medal, photographed on both sides, was modelled in 3D and animated to create the illusion of a continuous fall. A passage made with Google Earth Studio flies over the Alps before returning above the park; clouds, birds and sound design complete the immersion.

  • Publication: the last frame meets the first, so the video restarts on its own. The Reel went live on 13 March 2025 on Instagram and TikTok, with the reopening date in the caption.

The result

A loop that keeps going.

Posted on 13 March 2025 without paid promotion, the Reel passed 20 million views by mid-May and 29 million by early June. As of 16 September 2026, it had reached nearly 40 million Instagram views, almost 800,000 likes and more than 1,400 comments.

The content became a reference point in our review of Walibi’s social media activity. For 2026, we recommended one production of this scale per quarter.

Summary

The park is closed. The coin keeps spinning.

To keep Walibi Rhône-Alpes active on social media before reopening, Picture Element conceived and produced a sixteen-second looping Reel. The souvenir coin falls from the sky into an outstretched hand in the park, then starts its descent again. Drone photography, 3D animation and a seamless transition turn a brand object into the idea behind the content. Posted in March 2025 without paid promotion, the Reel had reached nearly 40 million Instagram views by September 2026.

The finding

Between January and April, Walibi closes its gates. Its Instagram account stays open.

A theme park lives by its seasons. Off-season, there is no new ride to show and no visitors to film. The risk: dropping out of people’s minds just as families start planning their spring outings.

In February 2025, the reopening was set for 19 April. We had to get people talking about a place nobody could visit.

The stakes

Stay present during the closure and set a date for the reopening.

The content had to speak to two audiences: regulars, to bring back their memories of the park, and people who had never been, to make them want to discover it. It was part of our year-round social media support, with no dedicated media budget: its reach would have to come from the content itself.

The angle

An object that belongs to Walibi but lives in visitors’ homes.

Rather than filming an empty park, we started from the souvenir medal struck by the Monnaie de Paris and sold at the park. Children spin it between their fingers on the way home, then it lives its own life in drawers and wallets.

Our social media team suggested giving it an endless fall: a looping video that starts in the sky, dives towards the park and starts again just when you think it has stopped. Nostalgia for those who know the coin, curiosity for everyone else: either way, viewers wonder what this place is.

The device

Sixteen seconds, no beginning, no end.

For the eye never to catch the seam, every passage had to connect to the next. We ran the production from the shoot to publication:

  • Shoot: one February morning, with the park closed, our team photographed the same square by drone at increasing altitudes, up to a view of the whole park. Stitched into one very high-definition image, these views make it possible to zoom in without losing quality.

  • Animation: the medal, photographed on both sides, was modelled in 3D and animated to create the illusion of a continuous fall. A passage made with Google Earth Studio flies over the Alps before returning above the park; clouds, birds and sound design complete the immersion.

  • Publication: the last frame meets the first, so the video restarts on its own. The Reel went live on 13 March 2025 on Instagram and TikTok, with the reopening date in the caption.

The result

A loop that keeps going.

Posted on 13 March 2025 without paid promotion, the Reel passed 20 million views by mid-May and 29 million by early June. As of 16 September 2026, it had reached nearly 40 million Instagram views, almost 800,000 likes and more than 1,400 comments.

The content became a reference point in our review of Walibi’s social media activity. For 2026, we recommended one production of this scale per quarter.

PIC TOUCH

Making the wait the subject.

"Hypnotising, isn’t it? A fall as long as the wait to see you again at the park!" In two sentences, the caption gives the loop its meaning: the coin that never stops falling stands for the weeks between fans and the reopening. The format carries the message, and the chosen object, the one visitors keep in their pocket, speaks to regulars as much as to people discovering the park.

Let’s keep your brand in the conversation between key moments

Walibi Rhône-Alpes seen from the sky by drone, the highest altitude of the shoot for the loop “The Infinite Coin”

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Drone view of the heart of Walibi Rhône-Alpes, one of the intermediate altitudes of the shoot

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Colourful rooftops and paths of Walibi Rhône-Alpes photographed by drone while the park was closed, February 2025

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First drone altitude: a figure on a square in Walibi Rhône-Alpes, where the coin lands

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The Walibi Rhône-Alpes souvenir medal in an outstretched hand, photographed for the Reel

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Close-up of the Walibi Rhône-Alpes souvenir medal, struck by the Monnaie de Paris

0

PIC TOUCH

Making the wait the subject.

"Hypnotising, isn’t it? A fall as long as the wait to see you again at the park!" In two sentences, the caption gives the loop its meaning: the coin that never stops falling stands for the weeks between fans and the reopening. The format carries the message, and the chosen object, the one visitors keep in their pocket, speaks to regulars as much as to people discovering the park.

Let’s keep your brand in the conversation between key moments

Let’s keep your brand in the conversation between key moments

The Reel

Likes and comments recorded on 16 September 2026.

son
799,7651,454
son
799,7651,454

THE FIGURES IN DETAIL

40M

views on Instagram, no paid promotion

views on Instagram, no paid promotion

40M

views on Instagram, no paid promotion

40M

views on Instagram, no paid promotion

800,000

likes on the Reel

likes on the Reel

800,000

likes on the Reel

800,000

likes on the Reel

16 sec
16 sec

of video, designed to loop seamlessly

of video, designed to loop seamlessly

of video, designed to loop seamlessly

16 sec

of video, designed to loop seamlessly

4 hours

of shooting at the park

of shooting at the park

4 hours

of shooting at the park

4 hours

of shooting at the park

2.5 days
2.5 days

of editing for sixteen seconds

of editing for sixteen seconds

of editing for sixteen seconds

2.5 days

of editing for sixteen seconds

  1. The infinite coin idea enters the editorial calendar

  2. Drone shoot at the closed park

  3. First version of the loop

  4. Final version, with sound design

  5. Posted on Instagram and TikTok

  6. The park reopens

  7. 20 million views

  8. 29 million views

  9. Nearly 40 million views

  1. The infinite coin idea enters the editorial calendar

  2. Drone shoot at the closed park

  3. First version of the loop

  4. Final version, with sound design

  5. Posted on Instagram and TikTok

  6. The park reopens

  7. 20 million views

  8. 29 million views

  9. Nearly 40 million views

  1. The infinite coin idea enters the editorial calendar

  2. Drone shoot at the closed park

  3. First version of the loop

  4. Final version, with sound design

  5. Posted on Instagram and TikTok

  6. The park reopens

  7. 20 million views

  8. 29 million views

  9. Nearly 40 million views

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So, shall we work together?

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So, shall we work together?

Yes

No

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