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Campaign
Art direction
Branding
Video production
Social Media
WALIBI
Walibi: WAAAdventurers for a day!
Walibi: WAAAdventurers for a day!
Campaign
Art direction
Branding
Video production
Social Media
Walibi
KEY FIGURES
SECTORS
SECTORS
Parks & Museums
Family
OVERVIEW
Summary
Who better than a family to inspire other families?
To showcase Walibi's latest attractions, we gave the leading role to its community. The 'WAAAventurers for a day' became a social media activation that started with a casting call and continued in the park: a real visit, designed to produce content that future visitors could relate to.
The finding
The stakes
The angle
The device
The result
Summary
The finding
The stakes
The angle
The device
The result
PIC TOUCH
The adventure logbook hides a creative brief.
We designed it to help the family identify what they can tell, without asking them to act out a script. Each stage becomes an opportunity to observe, react or film. The preparation is part of the experience: it is what allows naturalness to find its place in the campaign.
PIC TOUCH
The adventure logbook hides a creative brief.
We designed it to help the family identify what they can tell, without asking them to act out a script. Each stage becomes an opportunity to observe, react or film. The preparation is part of the experience: it is what allows naturalness to find its place in the campaign.
OUR OTHER CABINS
Discover all our other projects.
CLUIZEL
Social
Content Innovation
Branding
Campaigns
It's Print O'Clock
CLUIZEL
Social
Content Innovation
Branding
Campaigns
Jojol: New Tech is Loading
CLUIZEL
Social
Content Innovation
Branding
Campaigns
Tikehau: Connect the dots
So, shall we work together?
Yes
No
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