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Two WAAAventuriers with arms raised aboard a jeep, in a Walibi Rhône-Alpes ride
Two WAAAventuriers with arms raised aboard a jeep, in a Walibi Rhône-Alpes ride
Two WAAAventuriers with arms raised aboard a jeep, in a Walibi Rhône-Alpes ride

Campaign

Art direction

Branding

Video production

Social Media

WALIBI

Walibi: WAAAdventurers for a day!

Walibi: WAAAdventurers for a day!

Campaign

Art direction

Branding

Video production

Social Media

Walibi

KEY FIGURES

chosen from 4 finalists

chosen from 4 finalists

1 family

1 family

to be completed in Exotic Island

to be completed in Exotic Island

4 challenges

4 challenges

filmed in one day at the park

filmed in one day at the park

101 shots

101 shots

SECTORS

SECTORS

Parks & Museums

Family

PERIOD

PERIOD

March – August 2026

ACTORS

ACTORS

Picture Element
Pep’s
Picture Element
Pep’s

OVERVIEW

Summary

Who better than a family to inspire other families?

To showcase Walibi's new attractions, we gave the leading role to its community. The "WAAAventurers" for a day became a social media activation that started with a casting call and continued in the park: a real visit, designed to produce content in which future visitors can see themselves.

The finding

The stakes

The angle

The device

The result

Summary

The finding

The stakes

The angle

The device

The result

PIC TOUCH

The adventure logbook hides a creative brief.

We designed it to help the family identify what they can tell, without asking them to act out a script. A stage becomes an opportunity to observe, react or film. Preparation is part of the experience: it is what allows spontaneity to find its place in the campaign.

Shall we talk about it?

PIC TOUCH

The adventure logbook hides a creative brief.

We designed it to help the family identify what they can tell, without asking them to act out a script. A stage becomes an opportunity to observe, react or film. Preparation is part of the experience: it is what allows spontaneity to find its place in the campaign.

Shall we talk about it?

Shall we talk about it?

THE FIGURES IN DETAIL

1 family

chosen from 4 finalists

chosen from 4 finalists

1 family

chosen from 4 finalists

1 family

chosen from 4 finalists

4 challenges

to be completed in Exotic Island

to be completed in Exotic Island

4 challenges

to be completed in Exotic Island

4 challenges

to be completed in Exotic Island

101 shots
101 shots

filmed in one day at the park

filmed in one day at the park

filmed in one day at the park

101 shots

filmed in one day at the park

226 photos

taken in one morning

taken in one morning

226 photos

taken in one morning

226 photos

taken in one morning

7 pieces of content
7 pieces of content

for social media, including 4 videos

for social media, including 4 videos

for social media, including 4 videos

7 pieces of content

for social media, including 4 videos

  1. Creative proposal, 'WAAAventurers for a day' concept & countdown

  2. Campaign launch, casting open (KV + in-park poster + reels) and adaptation of the "Mon Papa Aventurier" spot

  3. Selection & announcement of the winning family, filming day at the park

  4. Publishing family content, activating the booklet in the park

  5. Summer campaign deployment

  1. Creative proposal, 'WAAAventurers for a day' concept & countdown

  2. Campaign launch, casting open (KV + in-park poster + reels) and adaptation of the "Mon Papa Aventurier" spot

  3. Selection & announcement of the winning family, filming day at the park

  4. Publishing family content, activating the booklet in the park

  5. Summer campaign deployment

  1. Creative proposal, 'WAAAventurers for a day' concept & countdown

  2. Campaign launch, casting open (KV + in-park poster + reels) and adaptation of the "Mon Papa Aventurier" spot

  3. Selection & announcement of the winning family, filming day at the park

  4. Publishing family content, activating the booklet in the park

  5. Summer campaign deployment

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So, shall we work together?

Yes

No

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37 RUE JOSEPHIN SOULARY
69004 LYON

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So, shall we work together?

Yes

No

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