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Two WAAAventuriers with arms raised aboard a jeep, in a Walibi Rhône-Alpes ride
Two WAAAventuriers with arms raised aboard a jeep, in a Walibi Rhône-Alpes ride
Two WAAAventuriers with arms raised aboard a jeep, in a Walibi Rhône-Alpes ride

Campaign

Art direction

Branding

Video production

Social Media

WALIBI

Walibi: WAAAdventurers for a day!

Walibi: WAAAdventurers for a day!

Campaign

Art direction

Branding

Video production

Social Media

Walibi

KEY FIGURES

chosen from 4 finalists

chosen from 4 finalists

1 family

1 family

to be completed in Exotic Island

to be completed in Exotic Island

4 challenges

4 challenges

filmed in one day at the park

filmed in one day at the park

101 shots

101 shots

SECTORS

SECTORS

Parks & Museums

Family

PERIOD

PERIOD

March – August 2026

ACTORS

ACTORS

Picture Element
Pep’s
Picture Element
Pep’s

OVERVIEW

Summary

Who better than a family to inspire other families?

To showcase Walibi's new attractions, we gave the leading role to its community. The "WAAAventurers" for a day became a social media activation that started with a casting call and continued in the park: a real visit, designed to produce content in which future visitors can see themselves.

The finding

Exotic Island is expanding. Walibi needs to introduce its new features and show what a family can experience there together.

We chose a point of view close to that of the visitors: children's curiosity, parents' reactions, shared moments. The park's community offered the right protagonists to tell this story.

The stakes

Making the discovery of the park a regular feature on social media.

It was necessary to spark the desire to follow the adventure, and then provide reasons to come and experience it. For Walibi, this implies spontaneous, yet readable, well-produced content that can be used in its summer communication. Our task: to organize the meeting of these two requirements.

The angle

We imagined a casting of WAAAdventurers within the community.

The selected family receives a booklet to guide their discovery. Stages, ideas for shots, a thread to follow: the adventure provides a structure to the content while leaving room for reactions.

The story progresses with them, from their introduction to their first steps in the park's new attractions.

The device

Preparing the shoot to let the visit come to life.

We built the casting mechanics, the creation guidelines and the speaking schedule with Walibi. On site, our team supports the family, adjusts the sequences to the children's pace and checks the footage with the client.

Professional shots, phone footage and point-of-view shots provide complementary perspectives. We make them work together in editing, with transitions prepared right from the shoot: UGC content framed by a real editorial and production direction.

The result

The visit brought together photographs, family pictures and the footage shot by our team for Walibi's summer content. The park thus has material focused on the experience of its visitors, with several perspectives on its new features.

Summary

Who better than a family to inspire other families?

To showcase Walibi's new attractions, we gave the leading role to its community. The "WAAAventurers" for a day became a social media activation that started with a casting call and continued in the park: a real visit, designed to produce content in which future visitors can see themselves.

The finding

Exotic Island is expanding. Walibi needs to introduce its new features and show what a family can experience there together.

We chose a point of view close to that of the visitors: children's curiosity, parents' reactions, shared moments. The park's community offered the right protagonists to tell this story.

The stakes

Making the discovery of the park a regular feature on social media.

It was necessary to spark the desire to follow the adventure, and then provide reasons to come and experience it. For Walibi, this implies spontaneous, yet readable, well-produced content that can be used in its summer communication. Our task: to organize the meeting of these two requirements.

The angle

We imagined a casting of WAAAdventurers within the community.

The selected family receives a booklet to guide their discovery. Stages, ideas for shots, a thread to follow: the adventure provides a structure to the content while leaving room for reactions.

The story progresses with them, from their introduction to their first steps in the park's new attractions.

The device

Preparing the shoot to let the visit come to life.

We built the casting mechanics, the creation guidelines and the speaking schedule with Walibi. On site, our team supports the family, adjusts the sequences to the children's pace and checks the footage with the client.

Professional shots, phone footage and point-of-view shots provide complementary perspectives. We make them work together in editing, with transitions prepared right from the shoot: UGC content framed by a real editorial and production direction.

The result

The visit brought together photographs, family pictures and the footage shot by our team for Walibi's summer content. The park thus has material focused on the experience of its visitors, with several perspectives on its new features.

PIC TOUCH

The adventure logbook hides a creative brief.

We designed it to help the family identify what they can tell, without asking them to act out a script. A stage becomes an opportunity to observe, react or film. Preparation is part of the experience: it is what allows spontaneity to find its place in the campaign.

Shall we talk about it?

PIC TOUCH

The adventure logbook hides a creative brief.

We designed it to help the family identify what they can tell, without asking them to act out a script. A stage becomes an opportunity to observe, react or film. Preparation is part of the experience: it is what allows spontaneity to find its place in the campaign.

Shall we talk about it?

Shall we talk about it?

THE FIGURES IN DETAIL

1 family

chosen from 4 finalists

chosen from 4 finalists

1 family

chosen from 4 finalists

1 family

chosen from 4 finalists

4 challenges

to be completed in Exotic Island

to be completed in Exotic Island

4 challenges

to be completed in Exotic Island

4 challenges

to be completed in Exotic Island

101 shots
101 shots

filmed in one day at the park

filmed in one day at the park

filmed in one day at the park

101 shots

filmed in one day at the park

226 photos

taken in one morning

taken in one morning

226 photos

taken in one morning

226 photos

taken in one morning

7 pieces of content
7 pieces of content

for social media, including 4 videos

for social media, including 4 videos

for social media, including 4 videos

7 pieces of content

for social media, including 4 videos

  1. Creative proposal, 'WAAAventurers for a day' concept & countdown

  2. Campaign launch, casting open (KV + in-park poster + reels) and adaptation of the "Mon Papa Aventurier" spot

  3. Selection & announcement of the winning family, filming day at the park

  4. Publishing family content, activating the booklet in the park

  5. Summer campaign deployment

  1. Creative proposal, 'WAAAventurers for a day' concept & countdown

  2. Campaign launch, casting open (KV + in-park poster + reels) and adaptation of the "Mon Papa Aventurier" spot

  3. Selection & announcement of the winning family, filming day at the park

  4. Publishing family content, activating the booklet in the park

  5. Summer campaign deployment

  1. Creative proposal, 'WAAAventurers for a day' concept & countdown

  2. Campaign launch, casting open (KV + in-park poster + reels) and adaptation of the "Mon Papa Aventurier" spot

  3. Selection & announcement of the winning family, filming day at the park

  4. Publishing family content, activating the booklet in the park

  5. Summer campaign deployment

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So, shall we work together?

Yes

No

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37 RUE JOSEPHIN SOULARY
69004 LYON

INSTAGRAM

LINKEDIN

So, shall we work together?

Yes

No

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