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Panasonic: 422 Challenge

Panasonic: 422 Challenge

Video production

Art direction

Advice

Concept

Influence

Panasonic

KEY FIGURES

3 vertical, 3 horizontal

3 vertical, 3 horizontal

6 creators

6 creators

to shoot a short film as a duo

to shoot a short film as a duo

422 minutes

422 minutes

to pick their gear in the equipment room

to pick their gear in the equipment room

42 seconds

42 seconds

SECTORS

SECTORS

Tech

PERIOD

PERIOD

January – May 2024

ACTORS

ACTORS

Picture Element
Share BienPep’s

OVERVIEW

The summary

Six creators. One castle. 422 minutes to shoot.

To put the Lumix S5IIX back in the spotlight, we created the 422 Challenge, a YouTube competition where the camera body becomes the tool for the stories we watch. Concept by Picture Element, production by PEP’S and influencer marketing by Share Bien: a brand content campaign that inspires people to create with Panasonic.

The finding

The stakes

The angle

The device

The result

The summary

The finding

The stakes

The angle

The device

The result

PIC TOUCH

In 42 seconds flat, creators have to choose their equipment (lenses, lights, accessories), and this technical moment becomes real entertainment: this is the principle of the 422 Challenge, which makes the product interesting by what it allows them to try, with the freedom, constraints and choices of those who use it.

The 422 Challenge team gathered in front of Fontager Castle
The six creators and the presenter in front of the castle facade
Lumix S5IIX camera bodies lined up in the kit room, the game's equipment store
Duo filming in the castle staircase, with the Joker
The dancer, one of the three characters from the short films
Express assembly test in front of the fireplace, stabilisers on the table

PIC TOUCH

In 42 seconds flat, creators have to choose their equipment (lenses, lights, accessories), and this technical moment becomes real entertainment: this is the principle of the 422 Challenge, which makes the product interesting by what it allows them to try, with the freedom, constraints and choices of those who use it.

Let's give your product a role to play

THEY ARE TALKING ABOUT IT

« C’est le meilleur show qui fait appel à des cinéastes que j’ai jamais vu de ma vie. »

« C’est le meilleur show qui fait appel à des cinéastes que j’ai jamais vu de ma vie. »

Damien Bernal

Damien Bernal

YouTuber

YouTuber

THE FIGURES IN DETAIL

6 creators

3 vertical, 3 horizontal

3 vertical, 3 horizontal

6 creators

3 vertical, 3 horizontal

6 creators

3 vertical, 3 horizontal

422 minutes

to shoot a short film as a duo

to shoot a short film as a duo

422 minutes

to shoot a short film as a duo

422 minutes

to shoot a short film as a duo

42 seconds
42 seconds

to pick their gear in the equipment room

to pick their gear in the equipment room

to pick their gear in the equipment room

42 seconds

to pick their gear in the equipment room

350,000 views

for the YouTube show

for the YouTube show

350,000 views

for the YouTube show

350,000 views

for the YouTube show

200 pieces of content

published around the #422Challenge

published around the #422Challenge

published around the #422Challenge

200 pieces of content

published around the #422Challenge

A quick question before we speak!

You don't start with a quote. You start with an idea. And if you've read this case study, you already have one about us.

Just answer this question to get your free creative audit!

To take the case study out of the purely tech domain, the agency put three artistic disciplines at the heart of the short films shot at the castle. What are they?
To take the case study out of the purely tech domain, the agency put three artistic disciplines at the heart of the short films shot at the castle. What are they?

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